Targeted Advertising and Consumer Inference

This paper investigates how consumers might form inferences from the mere fact that they observe a targeted ad and how firms facing these consumer must choose targeting strategy optimally under competition.

• Publication year

  2019

• Venue

  Marketing science (Providence, R.I.)

• Publication date

  2019-10-11

• Fields of study

  Business, Economics, Computer Science

• Identifiers
  DOI 10.2139/SSRN.3688258
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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