Uninformative Advertising as an Invitation to Search

No abstract is available for this paper.

• Publication year

  2011

• Venue

  Marketing science (Providence, R.I.)

• Publication date

  2011-07-01

• Fields of study

  Business, Economics, Computer Science

• Identifiers
  DOI 10.1287/mksc.1110.0651
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Technical Appendix : Uninformative Advertising as an Invitation to Search

  2011cited by this paper
• Disclosing Multiple Product Attributes

  2011cited by this paper
• Game theory.

  2011cited by this paper
• Persuasive Advertising with Sophisticated but Impressionable Consumers

  2010cited by this paper
• The Psychology of Advertising

  2010cited by this paper
• Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy

  2009cited by this paper
• Targeted advertising as a signal

  2009influential reference
• Word-of-Mouth as Self-Enhancement

  2008cited by this paper
• Coarse Thinking and Persuasion

  2008cited by this paper
• Cloak or Flaunt? - The Firm's Fashion Dilemma

  2008cited by this paper
• Buyer-Initiated vs. Seller-Initiated Information Revelation

  2008influential reference
• A model of mixed signals with applications to countersignalling

  2007cited by this paper
• Brand Value in Social Interaction

  2007cited by this paper
• http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained

  2007cited by this paper
• (Noisy) communication

  2007influential reference
• The Effect of Word of Mouth on Sales: Online Book Reviews

  2006influential reference
• Promotional Chat on the Internet

  2006cited by this paper
• Advertising Content

  2006influential reference
• A 'Memory-Jamming' Theory of Advertising

  2006influential reference
• Persuasion in Finance

  2005cited by this paper
• The Role of Selling Costs in Signaling Price Image

  2005cited by this paper
• Third-Party Product Review and Firm Marketing Strategy

  2005cited by this paper
• The Economic Analysis of Advertising

  2005influential reference
• Opportunism in Multilateral Vertical Contracting: Nondiscrimination, Exclusivity, and Uniformity: Comment

  2004cited by this paper
• Buyer-Initiated versus Seller-Initiated Information Revelation

  2004cited by this paper
• Using Online Conversations to Study Word-of-Mouth Communication

  2004cited by this paper
• Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

  2004cited by this paper
• A model of mixed signals with applications to countersignaling an the GED

  2004cited by this paper
• A MODEL OF MIXED SIGNALS WITH APPLICATIONS TO COUNTERSIGNALING AND THE GED1

  2004influential reference
• In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep Across Firms and Products

  2003cited by this paper
• Education and the Allocation of Talent

  2003cited by this paper
• Too cool for school? Signalling and countersignalling

  2002influential reference
• Too Cool for School? Signalling and Countersignalling

  2002influential reference
• Middle‐Status Conformity: Theoretical Restatement and Empirical Demonstration in Two Markets1

  2001cited by this paper
• An international analysis of emotional and rational appeals in services vs goods advertising

  1999influential reference
• Advertising as information

  1999cited by this paper
• Radio advertising information strategy: differences between services and products

  1997cited by this paper
• Demand signalling under unobservable effort in franchising: linear and nonlinear price contracts

  1995cited by this paper
• Processing Rational and Emotional Messages: The Cognitive and Affective Mediation of Persuasion

  1995cited by this paper
• Signalling Price Image Using Advertised Prices

  1995influential reference
• Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

  1995cited by this paper
• Informative advertising and product match

  1994cited by this paper
• Images in Advertising: The Need for a Theory of Visual Rhetoric

  1994cited by this paper
• On the Function of Sales Assistance

  1994cited by this paper
• Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

  1994cited by this paper
• Persuasion: Psychological Insights and Perspectives

  1994cited by this paper
• Advertising and Coordination

  1994cited by this paper
• I'm Not a High-Quality Firm -- But I Play One on TV

  1993cited by this paper
• Non-disclosure and Adverse Disclosure as Signals of Firm Value

  1990cited by this paper
• The Theory of Industrial Organization

  1989cited by this paper
• Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond

  1988cited by this paper
• Signalling with Many Signals

  1987cited by this paper
• Signaling Games and Stable Equilibria

  1987cited by this paper
• Price and Advertising Signals of Product Quality

  1986cited by this paper
• Hierarchies and Bureaucracies: On the Role of Collusion in Organizations

  1986cited by this paper
• The role of emotion in advertising

  1984cited by this paper
• Advertising as a Signal

  1984cited by this paper
• Informative Advertising with Differentiated Products

  1984influential reference
• Judgement under Uncertainty: Heuristics and Biasses

  1983cited by this paper
• A Model of Advertising and Product Quality

  1978influential reference
• Equilibrium Distributions of Sales and Advertising Prices

  1977cited by this paper
• Conformity, status, and idiosyncrasy credit.

  1958cited by this paper
• Effects of different conditions of acceptance upon conformity to group norms.

  1956cited by this paper
• Psychology of advertising

  1938cited by this paper

• Searching for Rewards

  2026cites this paper
• Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition

  2025cites this paper
• Privacy and Polarization: An Inference-Based Framework

  2025cites this paper
• Signaling Quality to Consumers: The Role of Social Media Marketing

  2025cites this paper
• Reputation for Privacy

  2025cites this paper
• Understanding Users' Content Contribution Behavior When Knowledge Can Be Priced

  2025cites this paper
• Ad Blockers and Ad Quality

  2025cites this paper
• The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige

  2025cites this paper
• Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies

  2025cites this paper
• Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior

  2025cites this paper
• Integrating high and low-status signals in product design: Effects on luxury brand preference

  2025cites this paper
• Sound of Silence: When to Conceal Attribute Information? The Roles of Consumer Search, Inventory, and Channel Structure

  2025cites this paper
• Designing Information to Engage Customers

  2025cites this paper
• Consumer Search and Firm Strategy with Multi-Attribute Products

  2024cites this paper
• Consumer Gradual Learning and Firm Non-stationary Pricing

  2024cites this paper
• Product Safety and Liability with Deceptive Advertising and Moral Hazard

  2024cites this paper
• Consumer Search: What Can We Learn from Pre-Purchase Data?

  2024cites this paper
• Overdiagnosis and Undertesting for Infectious Diseases

  2024cites this paper
• Product Safety and Liability with Deceptive Advertising and Moral Hazard

  2024cites this paper
• A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality

  2024cites this paper
• Signaling Effects in AI Streamers: Optimal Separation Strategy Under Different Market Conditions

  2024cites this paper
• Search on a Grid: Directed Consumer Search with Correlated Products

  2024cites this paper
• Signaling quality via demand lockout

  2024cites this paper
• The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information

  2024cites this paper
• The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective

  2024cites this paper
• Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out

  2024cites this paper
• Media Formats of Advertising

  2024cites this paper
• Influencers: The Power of Comments

  2024cites this paper
• Dynamic Persuasion and Strategic Search

  2023cites this paper
• The Impact of Word of Mouth Precision and Consumer Sophistication on Firm Pricing, Profit, and Sales Volume

  2023cites this paper
• The Medium of Advertising

  2023cites this paper
• The Consumption of Advertising in the Digital Age: Attention and Ad Content

  2023cites this paper
• Impact of Consumers’ Risk Attitude on a Firm’s Intertemporal Pricing Strategy

  2023cites this paper
• Advertising and pricing decisions for signaling crowdfunding product's quality

  2023cites this paper
• THE EFFECT OF ONLINE REVIEWS ON CONSUMERS' ATTITUDE, RESTAURANT PREFERENCE, AND PURCHASE INTENTION

  2023cites this paper
• Regulating Probabilistic Selling of Counterfeits

  2023cites this paper
• Effect of search cost in the presence of search deterring informative advertising

  2023cites this paper
• Deterring Sellers’ Cheap Talk Actions via Online Rating Schemes

  2023cites this paper
• Optimal promotional mix and pricing when faced with uncertain product value

  2023cites this paper
• Sound of Silence: When to Conceal Attribute Information? The Roles of Consumer Search, Inventory, and Selling Mechanisms

  2023cites this paper
• Shopping for Information: Implications of Consumer Learning for Optimal Pricing and Product Design*

  2023cites this paper
• Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy

  2023cites this paper
• A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning

  2022cites this paper
• When Do Consumers Talk?

  2022cites this paper
• Supplier selection with information disclosure in the presence of uninformed consumers

  2022cites this paper
• Information provision and consumer search behavior for products with asymmetric uncertainty

  2022cites this paper
• Strategic Communication Before Price Haggling: A Tale of Two Orientations

  2022cites this paper
• Cheap‐talk advertising, product experience, and reputation concern

  2022cites this paper
• Distance and Alternative Signals of Status: A Unifying Framework

  2022cites this paper
• Ad expenditures and perceived quality: a replication and extension

  2022cites this paper
• Multidimensional Targeting and Consumer Response

  2022cites this paper
• Social Media Marketing, Quality Signaling, and the Goldilocks Principle

  2022cites this paper
• Regulating Native Advertising

  2022cites this paper
• Persuasion Contest: Disclosing Own and Rival Information

  2022cites this paper
• Targeted advertising and costly consumer search

  2022cites this paper
• Targeted Advertising as an Implicit Recommendation and Personal Data Opt-Out

  2022cites this paper
• When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly

  2022cites this paper
• Pushing Notifications as Dynamic Information Design

  2021cites this paper
• Online Advertising as Passive Search

  2021cites this paper
• Decision Making with Recommendation

  2021cites this paper
• Designing the content of advertising in a differentiated market

  2021cites this paper
• Information Disclosure Policy and Its Implications: Ratcheting in Supply Chains

  2021cites this paper
• Disclosure of quality preference-revealing information in a supply chain with competitive products

  2021cites this paper
• Is More Precise Word of Mouth Better for a High Quality Firm? ... Not Always

  2021cites this paper
• Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior

  2021cites this paper
• Consumers’ Response to Weak Unique Selling Propositions: Implications for Optimal Product Recommendation Strategy

  2021cites this paper
• Consumer informedness: A key driver of differentiation

  2021cites this paper
• Signaling versus Auditing

  2021cites this paper
• The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention

  2020cites this paper
• Prepurchase Information Acquisition and Credible Advertising

  2020cites this paper
• When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth

  2020influential citation
• A Theory of Brand Positioning: Product-Portfolio View

  2020cites this paper
• Informational Complementarity

  2020cites this paper
• Life-Cycle Approach to Environmental Innovation: Cost Structure, Advertising, and Competition

  2020cites this paper
• Pushing Information: Realized Uncertainty and Notification Design

  2020cites this paper
• (How) did attack advertisements increase Affordable Care Act enrollments?

  2020cites this paper
• Product Fit Uncertainty and Information Provision in a Distribution Channel

  2020cites this paper
• Regulating Deceptive Advertising: False Claims and Skeptical Consumers

  2020cites this paper
• Competitive advertising strategies for programmatic television

  2020cites this paper
• Persuasive Advertising in a Vertically Differentiated Competitive Marketplace

  2020cites this paper
• The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

  2020cites this paper
• Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets

  2020cites this paper
• Regulatory Certification, Risk Factor Disclosure, and Investor Behavior*

  2020cites this paper
• The Impact of Ad-blockers on Online Consumer Behavior

  2020cites this paper
• INFLUENCE OF CONTENT ON THE ENGAGEMENT OF CONSUMERS IN RELATIONS WITH THE BRAND IN SOCIAL NETWORKS. TRADITIONAL ADVERTISING MODELS AND MODERN RESEARCHES, THEORY ANALYSIS AND IDENTIFICATION OF GAPS

  2020cites this paper
• COVID-19 Diagnosis and Viral Load Reporting: A Theory of Overdiagnosis and Undertesting

  2020cites this paper
• Upstream Exploitation and Strategic Disclosure

  2020cites this paper
• Third-Party Information and Consumer Heterogeneity in Assessing Information Precision

  2020cites this paper
• False modesty: When disclosing good news looks bad

  2020cites this paper
• Advertising Content and Viewer Attention: The Role of Ad Formats

  2020cites this paper
• Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design

  2020cites this paper
• The Interval Structure of Optimal Disclosure

  2019cites this paper
• Partially Directed Search for Prices ∗

  2019influential citation
• Targeted Advertising and Consumer Inference

  2019cites this paper
• Buyer Valuation Uncertainty and Firm Information Provision Strategies

  2019cites this paper
• Quality and Pricing Decisions in a Market with Consumer Information Sharing

  2019cites this paper
• A Model of Brand Positioning: Product-Portfolio View

  2019cites this paper
• Watching People Watch TV

  2019cites this paper
• Inefficiencies in Digital Advertising Markets

  2019cites this paper
• Consumer Informedness: A Simple Way to Explain Maximal or Minimal Differentiation

  2019cites this paper