Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives

No abstract is available for this paper.

• Publication year

  2019

• Venue

  Marketing letters

• Publication date

  2019-11-26

• Fields of study

  Business

• Identifiers
  DOI 10.1007/s11002-019-09498-4
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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