Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency

Abstract This study examined the product characteristics of the LES (Limited Edition Shoes) and confirmed the structural relationship between perceived value, brand trust, and purchase intention. It also verified whether there is a different type of one-time and repeated scarcity messages. The outcome showed that the various characteristics of the LES are associated with uniqueness, self-expression, and investment. The characteristics affected perceived value, brand trust, and purchase intention. The structural relationship is affected depending on the type of shoe release and the degree of influence. Because of the distinctive characteristics of LES, shoe companies should consider the characteristics that fit the consumer. Also, the type of release appropriate to the consumer should be considered as the consumer's desire to purchase may vary depending on the type of release.

• Publication year

  2020

• Venue

  Journal of Business Research

• Publication date

  2020-11-01

• Fields of study

  Business

• Identifiers
  DOI 10.1016/j.jbusres.2019.11.040
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• The Influences that Satisfaction of Deficiency Needs Exerts on Social Media Loyalty -The Interaction between the Mediating Effect of Social Media Characteristics and Anonymity-

  2019cited by this paper
• The Effects of Selection Attributes of Convenience Store HMR Foods on Perceived Value and Purchase Intention

  2018cited by this paper
• A Study on the Influence of Optional Factors on Perceived Values and Their Implications on the Perceived Values: Focus on the Characteristics of the Customer and the Adjustment Effect of the Product Type

  2017cited by this paper
• The Effect of Trust and Authenticity on a Consumer’s Complaining Behavior and Repurchase Intention in a Discount Department Store

  2017cited by this paper
• The Relationship between Brand Image, Personality, Brand trust and Consumer Behavior

  2017cited by this paper
• The Interaction Effect of Scarcity Message and Purpose to Buy on the Special Edition Product’s Evaluation

  2017cited by this paper
• The Effect of Financial Deprivation and Scarcity Message on Purchase Intention

  2016cited by this paper
• Social big data mining research of Korean cultural consumers - An analysis based on theory of taste eclecticism and collective emotion

  2016cited by this paper
• A Study on Desire Embedded in Shoes and Eroticism - based on Slavoj Žižek's desire theory -

  2016cited by this paper
• A Qualitative Research on Purchase Decision-Making Process by Limited Edition Fashion Consumers

  2016cited by this paper
• The effects of brand image, quality level, and perceived valueon brand credibility and purchase intention : A comparative study between PB lunch boxes from convenience stores and brand lunch boxes

  2016cited by this paper
• The Effects of Consumer Value and Conspicuous Consumption Tendency on the Attitude toward and Purchase Intention of Fashion Cause-related Marketing Products

  2015cited by this paper
• The Effect of a Brand Logo on a Brand Trust and Purchase Intention

  2014cited by this paper
• The Effects of Limited Quantity Scarcity Message and Product Type on the Purchase Intention : Focusing on the Moderating Role of Regulatory Focus and the Mediating Role of Processing Fluency

  2014cited by this paper
• Effect of the Characteristics of Art Collaboration Products on Customers' Perceived Value and Product Purchasing Intention

  2014cited by this paper
• The Effects of Beauty Involvement on Self-Satisfaction by Conspicuous Consumption Tendency Groups

  2014cited by this paper
• A Study on Development of Sports Wear Product Design through Collaboration

  2012cited by this paper
• The Effects of Brand Trust Dimensions on Consumers' Economic and Social Loyalty Behavior

  2012cited by this paper
• 기업의 사회적 책임활동에 대한 소비자의 인식, 지각된 가치, 그리고 반응

  2012cited by this paper
• The Effectiveness of Scarcity Message Type on Consumer Attitude: Focused on Moderating Role of Involvement and Self-monitoring in Online Cosmetic Advertising

  2011cited by this paper
• Why do people wear shoes?: An exploratory study on the hierarchical structure of the meanings in products through the network theory

  2010cited by this paper
• The Effect of Trust toward Parent Firm on the Trust for its Internet Shopping Mall and on Purchase Intention

  2010cited by this paper
• Limited Edition Products: When and When Not to Offer Them

  2009cited by this paper
• The Empirical Research on Relationship of Consumption Value, Satisfaction, Trust, Loyalty of Green Product in Elderly Consumer

  2009cited by this paper
• The Effect of Perceived Justice on Postcomplaint Behavior in the Internet Open Market-Focused on the Moderating Effect of Fashion Involvement-

  2008cited by this paper
• Scarcity effects on sales volume in retail

  2008cited by this paper
• 意图推断对稀缺性效应的影响: 稀缺性种类和稀缺性程度的控制效应

  2008cited by this paper
• The Forming Factors of Long-Term Orientation in Foodservice Franchise System

  2005cited by this paper
• Brand trust and brand extension acceptance: the relationship

  2005cited by this paper
• Interactive Effects of Breadth of Parent Brand and Product Category Similarity of an Extension on Attitudes toward the Extension and Parent Brand Beliefs

  2004cited by this paper
• Brand Credibility, Brand Consideration, and Choice

  2004cited by this paper
• Luxury for the masses.

  2003cited by this paper
• The Effects of Time Constraints on Consumers' Judgments of Prices and Products

  2003cited by this paper
• Consumer perceived value: The development of a multiple item scale

  2001cited by this paper
• Consumers' Need for Uniqueness: Scale Development and Validation

  2001cited by this paper
• Consequences of Perceiving Oneself as Responsible for Obtaining a Discount: Evidence for Smart-Shopper Feelings

  1998cited by this paper
• Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination

  1997cited by this paper
• Dimensions of Brand Personality

  1997cited by this paper
• An Examination of the Nature of Trust in Buyer–Seller Relationships:

  1997cited by this paper
• Using promotional messages to manage the effects of brand and self‐image on brand evaluations

  1996cited by this paper
• The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

  1994cited by this paper
• Unavailability Effects on Message Processing: A Theoretical Analysis an Empirical Test

  1992cited by this paper
• Liberalization of Commodity Theory

  1992cited by this paper
• Employed Females' Clothing Preference, Self‐Image Congruence, and Career Anchorage

  1992cited by this paper
• Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information

  1991cited by this paper
• Scarcity effects on value: A quantitative review of the commodity theory literature

  1991cited by this paper
• Why we buy what we buy: A theory of consumption values

  1991cited by this paper
• A Model of Distributor Firm and Manufacturer Firm Working Partnerships

  1990cited by this paper
• Scarcity effects on desirability: mediated by assumed expensiveness?

  1989cited by this paper
• The new product process: A decision guide for management

  1988cited by this paper
• Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

  1988cited by this paper
• Autoregressive conditional heteroscedasticity with estimates of the variance of United Kingdom inflation

  1982cited by this paper
• Variables that moderate the attitude–behavior relation: Results of a longitudinal survey.

  1979cited by this paper
• Attitude-behavior relations: A theoretical analysis and review of empirical research.

  1977cited by this paper
• Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness.

  1977cited by this paper
• Price, brand name, and product composition characteristics as determinants of perceived quality.

  1971cited by this paper
• Attitude Change as a Function of Response Restriction

  1953cited by this paper

• From Countdowns to Stock Limits: Unpacking the Impact of Scarcity Promotions on Individuals' Choice Set Size Preferences

  2026cites this paper
• How corporate philanthropy influences consumers’ ecotourism consumption intention? A moral licensing perspective

  2026cites this paper
• Trust and expertise: How digital immigrants influence sustainable consumer behavior in emerging markets

  2026cites this paper
• Responsabilidad social en la gestión de recursos humanos y desempeño laboral sostenible en municipalidades distritales de Tacna, Perú

  2026cites this paper
• From Design, Affective Museum Image, Gender, and Previous Experience to Behavioral Intention: A Three‐Way Interaction Model

  2026cites this paper
• Tác động của sự tương đồng cảm nhận và cách thức kể chuyện trong video đến ý định mua: Vai trò trung gian của trải nghiệm dòng chảy và độ tin cậy của người kể chuyện

  2026cites this paper
• Empirical analysis of scarcity marketing: examining the dynamic spillover effects between limited-time and regular products

  2025influential citation
• Telemedicine career pursuance among nurses in healthcare business processing outsourcing industries from the Philippines: A task-technology fit and technology acceptance approach

  2025cites this paper
• The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention

  2025cites this paper
• How does consumers’ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective

  2025cites this paper
• The Impact of Brand Trust and Perceived Value on Purchase Intention in the Football Boots Sector in Oman

  2025cites this paper
• Generating Purchase Intentions Through Live Streaming and Social Influence: Brand Trust as a Mediator

  2025cites this paper
• CASE STUDIES OF THE DECISION TO STAY AT A HOMESTAY IN A MOUNTAIN NATURE TOURISM AREAS AT DIENG PLATEAU AND HARAU VALLEY, INDONESIA

  2025cites this paper
• The Influence of Product Quality, Brand Image and Brand Trust on Consumer Purchase Decisions At Isola Wine Bali

  2025cites this paper
• The effect of doll blind box uncertainty on consumers’ irrational consumption behavior: the role of instant gratification, Gambler’s fallacy, and perceived scarcity

  2025cites this paper
• KITLIK MESAJLARININ SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ: ÜRÜN İLGİLENİMİNİN DÜZENLEYİCİLİK ROLÜ

  2025cites this paper
• The Influence of Green Knowledge and Green Perceived Value on Purchase Intention Mediated by Green Lifestyle

  2025cites this paper
• The influence mechanism of scarcity promotion on consumers’ future-oriented emotions and impulse buying intention

  2025cites this paper
• Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review

  2025cites this paper
• Building Trust in Sustainable Brands: Revisiting Perceived Value, Satisfaction, Customer Service, and Brand Image

  2025cites this paper
• How live streaming influences trust in social commerce: A parasocial relationship perspective

  2025cites this paper
• Halal brand quality and halal food purchasing intention among university students: The moderating effect of customer-employee interactions

  2025cites this paper
• Motivations to visit an edible insect restaurant, perceived value, health consciousness, and customers’ intentional responses: A self-determination theory perspective

  2025cites this paper
• User continuance intention to use social commerce livestreaming shopping based on stimulus-organism-response theory

  2025cites this paper
• Trust is Not Enough, Advocacy Matters! The Moderated Mediation Role of Brand Evangelism and Social Media Interaction in Purchase Decisions

  2025cites this paper
• Antecedents of Brand Equity on Consumer Purchasing Behaviour in Emerging Markets. Does Consumer Scepticism Moderate the Relationship?

  2025cites this paper
• How traditional cultural load affects tourists’ purchasing intention of tourist souvenirs

  2025cites this paper
• How Do Social Media Influencers’ Credibility and Brand Trust Drive Purchase Intentions for Green Cosmetics? Insights from SOBC Approach

  2025cites this paper
• Determinants of Consumers' Mobile Network Continuance Intention: The Mediating Effects of Cognitive and Affective Inertia

  2025cites this paper
• The effect of product scarcity appeals on consumers’ impulse buying intentions

  2025cites this paper
• MOVING URBAN FASHION: THE INFLUENCE OF VALUE CREATION ON LOYALTY AND PURCHASE INTENTION IN THE STREETWEAR MARKET / MOVIMENTANDO A MODA URBANA: A INFLUÊNCIA DA CRIAÇÃO DE VALOR NA LEALDADE E INTENÇÃO DE COMPRA NO MERCADO STREETWEAR

  2025cites this paper
• Acceptance and Satisfaction of Food Waste Mobile Application in a Developing Country: Insights from Extended UTAUT2 and IPMA

  2025cites this paper
• Beyond Reality: Investigating the Power of Scarcity and Rarity on Consumer Attitudes in Metaverse Fashion Retail

  2025cites this paper
• Enhanced digital embeddedness and bubble mitigation in NFT marketplaces: The impact of rarity rank on user trading behavior

  2025cites this paper
• Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand?

  2025cites this paper
• The influence of informative and normative features of social e-commerce UGC on consumers’ purchase intention: the moderating effect of persuasive resistance

  2025cites this paper
• Data-driven marketing image: implementation and country of operation moderation effects

  2025cites this paper
• Faktor-Faktor yang Mempengaruhi Loyalitas Merek Sepatu Lokal : Studi Kasus Sepatu Ventela di Indonesia

  2025cites this paper
• A study on the influencing factors of tourists’ travel intentions: a configurational analysis based on fsQCA

  2025cites this paper
• Analysis Of Determinant Factors Influencing Purchase Intention Of Generation Z On Korean Skin Care Products In Batam City

  2025cites this paper
• Faktor Pendorong Satisfaction: Studi Peran Perceived Value, Perceived Price, dan Electronic Word of Mouth

  2025cites this paper
• The Impact of Review Quantity, Olfactory and Mental Imagery Vividness on Perceived Review Helpfulness and Consumers’ Perfume Online Purchase Intention

  2025cites this paper
• Tech-Driven Strategies for Brand Loyalty: The Impact of Social Media Marketing On Trust And Equity in Fashion Brands

  2025cites this paper
• Pengaruh Live Streaming dan Flash Sale Terhadap Pembelian Impulsif Produk Skintific di Tiktok Shop pada Mahasiswa FEB UMSU

  2025cites this paper
• The Effect Of Brand Ambassador, Brand Trust And Brand Image On Purchase Decision On Beauty Product

  2025cites this paper
• The luxury desire scale (LDS): Dissecting its impact on preferences for authentic and counterfeit luxury products

  2025cites this paper
• The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry

  2025cites this paper
• Impacts of design aesthetics, brand equity, and trust on electric vehicle purchase intention: an empirical study

  2025influential citation
• PERAN MEDIASI BRAND IMAGE DALAM HUBUNGAN ANTARA LIFESTYLE, E-WOM, DAN BRAND TRUST TERHADAP MINAT PEMBELIAN SEPATU ADIDAS

  2025cites this paper
• Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study

  2025cites this paper
• THE EFFECT OF PERCEIVED VALUE AND BRAND TRUST ON CONSUMERS' ONLINE PURCHASE INTENTION: THE CASE OF SNEAKER BRANDS

  2025cites this paper
• Parasocial Relationship, Brand Attitude, and Purchase Intention: A Dual Mediation Model

  2025cites this paper
• Online Hotel Reviews and Ratings in Building Trust and Consumer Purchase Intention on Online Travel Apps

  2024cites this paper
• Effect of product design on repurchase intention, electronic word‐of‐mouth, and museum visit intention: Museum random boxes in China

  2024cites this paper
• MARKETING STRATEGY FOR 109 PILLOW THROUGH TIK TOK LIVE (STUDY AT PT SEMOGA BERKAH SUKSES GROUP

  2024cites this paper
• The allure of rarity: investigating the impact of consumers’ perceived scarcity in AI-designed clothing on purchase intentions

  2024cites this paper
• A Meta-Analytic Structural Equation Modelling (MASEM) Approach Toward Scrutinizing the Influence of Brand Equity Antecedents on Brand Advocacy

  2024cites this paper
• The Effect of Brand Heritage on Intention to Donate in Non-Profit Organizations: An Evaluation within the Context of Temporal Focus and Brand Trust

  2024cites this paper
• Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions

  2024cites this paper
• Analyzing User Psychology and Behavior in Short-Form Video Shopping Platforms: An Integrated TAM and ISS Model Approach

  2024cites this paper
• Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding

  2024cites this paper
• IMPROVING THE CIRCULAR ECONOMY IN THE FOOTWEAR INDUSTRY

  2024cites this paper
• Towards Sustainable Mobility: Determinants of Intention to Purchase Used Electric Vehicles in China

  2024cites this paper
• Perceived value dan brand trust terhadap purchase intention dengan mediasi brand preference

  2024cites this paper
• Research on the Influence Mechanism of Brand Identity on Sichuan Liquor Purchase Intention

  2024cites this paper
• Perceived identity threat and brand advocacy responses to different types of brand-related attacks

  2024cites this paper
• IP, limited release and premium consumption: evidence from Generation Z

  2024cites this paper
• The Influence of Social Media Marketing and Egoistic Motivation on Purchase Intention through Green Attitude as A Moderating Variable in Organic Beverage Consumers

  2024cites this paper
• Impact of corporate social responsibility on brand trust and brand loyalty: Case of Uber

  2024cites this paper
• KOMUNIKASI PEMASARAN DENGAN LIMITED EDITION SEBAGAI STRATEGI UNTUK MENINGKATKAN PENJUALAN PADA PRODUK RUCAS.CO

  2024cites this paper
• How rarity and exclusivity influence types of perceived value for luxury

  2024cites this paper
• Research on the influence of IP co-branding on consumers’ purchase intention -- mediated by consumers’ perceived value

  2024cites this paper
• Why do consumers choose online food delivery services? A meta-analytic review

  2024cites this paper
• Daya Tarik Pesan Kelangkaan dan Kompetisi Konsumen: Peran Gaya Hidup dalam Keputusan Pembelian Pakaian Pria di Ego Brother Kupang

  2024cites this paper
• Antecedents of loyalty to bank: The role of trust in cryptocurrency and concern in investing

  2024cites this paper
• Pengaruh Gaya Hidup, E-WOM, dan Kualitas Produk Terhadap Minat Beli Sepatu Sneaker New Balance

  2024cites this paper
• The Role of Broadcasters and Brand Image in Improving Consumer Loyalty—Evidence From Live Streaming on Chinese Social Platforms

  2024cites this paper
• "To buy or not to buy" the intention to purchase visual arts in the UAE

  2024cites this paper
• Generation Z and Indonesian Social Commerce: Unraveling Key Drivers of Their Shopping Decisions

  2024cites this paper
• Environmentally Sustainable Apparel Merchandising of Recycled Cotton-Polyester Blended Garments: Analysis of Consumer Preferences and Purchasing Behaviors

  2024cites this paper
• The Role of Service Quality Attributes and Perceived Value in US Consumers' Impulsive Buying Intentions for Fresh Food E-Commerce

  2024cites this paper
• How does service quality predict loyalty? The serial mediation effects of perceived value and consumer brand identification

  2024cites this paper
• Antecedent Factors in Driving eWOM: Insights from Social Media Users

  2024cites this paper
• Exploring the Impact of Mobile App Quality on consumers' Online Intention to Transact

  2024cites this paper
• Scarcity effect in collaborative fashion consumption via the C2C online platform: moderating effect of consumer price sensitivity and gender

  2024cites this paper
• Exploration of Perceived Behavioral Control and Intention to Purchase to Increase Actual Behavior

  2024cites this paper
• The brand-building process of B2B high-tech startups in an omni-digital environment

  2024cites this paper
• Expertise and Playfulness of Social Media Influencers

  2024cites this paper
• Pengaruh Penggunaan Rayyanza Malik Ahmad (Cipung) sebagai Endorser terhadap Minat Beli Konsumen

  2024cites this paper
• Brand love Toward Brand Loyalty of Telehealth App’s

  2024cites this paper
• Does the scarcity marketing of tourism cultural and creative products trigger impulsive consumption?

  2024cites this paper
• Impact of Digital Advertising by the Influencers on Consumers’ Online Buying Behaviour (Special Reference to Instagram)

  2024cites this paper
• Exploring the determinants of maternal and infant health knowledge adoption, sharing and purchase in short videos from an empathy theory perspective

  2024cites this paper
• The Impact of Artificial Intelligence Influencers on Purchase Intention

  2024cites this paper
• The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product

  2024cites this paper
• Level of Awareness and Utilization of Sexual and Reproductive Health Services among Adolescents in Secondary Schools in Turkana South Sub-County, Turkana County, Kenya

  2024cites this paper
• Beyond the hype: Deciphering brand trust amid sustainability skepticism

  2024cites this paper
• Understanding the importance of café portable cup design and environmental concerns on green on-the-go consumption: a comparative study of gender

  2024cites this paper
• Social media influencers and e-WOM on Skintific products purchase intentions: the mediating role of brand image

  2024cites this paper
• ECO-FRIENDLY CARS’ PURCHASES: THE ROLE OF CONSUMER ENVIRONMENTAL CONCERN, MONETARY POLICY, AND VALUE PERCEPTIONS

  2024influential citation