Decisions and coordination of green e-commerce supply chain considering green manufacturer's fairness concerns

With the rapid development of the cyber economy and green consumption demand, more and more consumers choose to purchase green products through e-commerce platforms. Considering the product green degree and the e-commerce platform's service, the paper studies the decisions and coordination of green e-commerce supply chain under green manufactures’ fairness concerns. The centralised model and the decentralised models with and without fairness concern are constructed and analysed with consideration of product green degree and service level. Then, the ‘cost-sharing joint commission’ contract is proposed to realise system coordination. Finally, propositions and conclusions are verified by numerical simulation. The results indicate that unlike traditional offline and dual-channel supply chains, the manufacturer's behaviour in response to fairness concerns can result in the decline both in product green degree and system efficiency but has no impact on service level. Under the centralised model, the product green degree is not the highest but is more affected by consumers’ green preferences. In addition, the product price and the service level will reach the highest under the centralised model. The increase in green technology investments can downsize the feasible interval of the contract, and the consumers’ green preferences can extend the feasible interval.

• Publication year

  2020

• Venue

  International Journal of Production Research

• Publication date

  2020-05-28

• Fields of study

  Business, Economics, Environmental Science, Computer Science

• Identifiers
  DOI 10.1080/00207543.2020.1765040
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Supply Chain Coordination with Optimal Pricing and Logistics Service Decision in Online Retailing

  2020cited by this paper
• Recycling decisions of low-carbon e-commerce closed-loop supply chain under government subsidy mechanism and altruistic preference

  2020cited by this paper
• Channel coordination of a two-echelon sustainable supply chain with a fair-minded retailer under cap-and-trade regulation

  2020cited by this paper
• Whether a retailer should enter an e-commerce platform taking into account consumer returns

  2020cited by this paper
• Pricing and coordination strategies of a dual-channel supply chain considering green quality and sales effort

  2019cited by this paper
• Dual-channel structure choice of an environmental responsibility supply chain with green investment

  2019cited by this paper
• Impact of product-design strategies on the operations of a closed-loop supply chain

  2019cited by this paper
• Service innovation in e-commerce last mile delivery: Mapping the e-customer journey

  2019cited by this paper
• Pricing Decisions of a Supply Chain with Multichannel Retailer under Fairness Concerns

  2019cited by this paper
• The impact of the level of customer satisfaction on the quality of e-commerce services

  2019cited by this paper
• Decision and Coordination of Fresh Produce Three-Layer E-Commerce Supply Chain: A New Framework

  2019cited by this paper
• Influence of logistic service level on multichannel decision of a two-echelon supply chain

  2019cited by this paper
• Game-theoretic analysis of a two-echelon supply chain with option contract under fairness concerns

  2019cited by this paper
• Green Manufacturing Strategy Considering Retailers’ Fairness Concerns

  2019cited by this paper
• Optimal Pricing Strategies in a Product and Service Supply Chain with Extended Warranty Service Competition considering Retailer Fairness Concern

  2019cited by this paper
• Coordination Analysis of Revenue Sharing in E-Commerce Logistics Service Supply Chain With Cooperative Distribution

  2019cited by this paper
• The Stability and Complexity Analysis of a Low-Carbon Supply Chain Considering Fairness Concern Behavior and Sales Service

  2019cited by this paper
• Ordering Decision and Coordination of a Dual-Channel Supply Chain with Fairness Concerns Under an Online-to-Offline Model

  2019cited by this paper
• Pricing Strategies in Dual-Channel Reverse Supply Chains Considering Fairness Concern

  2019cited by this paper
• Managing a retailer’s dual-channel supply chain under price- and delivery time-sensitive demand

  2018cited by this paper
• Carbon Emission Reduction with Regard to Retailer’s Fairness Concern and Subsidies

  2018cited by this paper
• Peer-regarding fairness in supply chain

  2018cited by this paper
• Study on the decision-making and coordination of an e-commerce supply chain with manufacturer fairness concerns

  2018cited by this paper
• Analysing a closed-loop supply chain with selling price, warranty period and green sensitive consumer demand under revenue sharing contract

  2018cited by this paper
• Price and carbon emission reduction decisions and revenue-sharing contract considering fairness concerns

  2018cited by this paper
• Impact of Fairness Concern on Retailer-Dominated Supply Chain

  2018cited by this paper
• Dynamic Impact of Online Word-of-Mouth and Advertising on Supply Chain Performance

  2018cited by this paper
• Decisions of Green Supply Chain under Fairness Concerns and Different Power Structures

  2018cited by this paper
• Different Dominant Models and Fairness Concern of E-Supply Chain

  2018cited by this paper
• Research on pricing, service and logistic decision-making of E-supply chain with 'Free Shipping' strategy

  2018cited by this paper
• Decision and Coordination in a Low-Carbon E-Supply Chain Considering the Manufacturer’s Carbon Emission Reduction Behavior

  2018cited by this paper
• Green Product Development with Consumer Heterogeneity under Horizontal Competition

  2018cited by this paper
• Some New Ostrowski type inequalities on time scales for functions of two independent variables

  2017cited by this paper
• The construction of online shopping experience: A repertory grid approach

  2017cited by this paper
• Coordinating Leader-Follower Supply Chain with Sustainable Green Technology Innovation on Their Fairness Concerns

  2017cited by this paper
• Consumer free riding: Coordinating sales effort in a dual-channel supply chain

  2017cited by this paper
• Ordering policies and coordination in a two-echelon supply chain with Nash bargaining fairness concerns

  2017cited by this paper
• How much can CO2 emissions be reduced if fossil fuel subsidies are removed

  2017cited by this paper
• Generalized exponential-type ratio-cum ratio estimators of population mean in ranked set and stratified ranked set sampling

  2017cited by this paper
• Selling luxury fashion online with social influences considerations: Demand changes and supply chain coordination

  2017cited by this paper
• A pricing/ordering model for a dyadic supply chain with buyback guarantee financing and fairness concerns

  2017cited by this paper
• Supply chain coordination with green technology under cap-and-trade regulation

  2017cited by this paper
• Production , Manufacturing and Logistics Supply-chain performance anomalies : Fairness concerns under private cost information

  2016cited by this paper
• Dual-channel supply chain equilibrium problems regarding retail services and fairness concerns

  2016cited by this paper
• On the Go: How Mobile Shopping Affects Customer Purchase Behavior

  2015cited by this paper
• Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer

  2015cited by this paper
• Fairness in Selling to the Newsvendor

  2014cited by this paper
• Fairness in supply chain contracts: A laboratory study

  2013cited by this paper
• Consumer environmental awareness and competition in two-stage supply chains

  2012cited by this paper
• A model to evaluate acquisition price and quantity of used products for remanufacturing

  2012cited by this paper
• A comparative analysis of greening policies across supply chain structures

  2012cited by this paper
• Introduction of a second channel: Implications for pricing and profits

  2009cited by this paper
• The Driver of Green Innovation and Green Image – Green Core Competence

  2008cited by this paper
• Shopping motivations on Internet: A study based on utilitarian and hedonic value

  2007cited by this paper
• Fairness and Channel Coordination

  2007cited by this paper
• Coordination of a Supply Chain with One-Manufacturer and Two-Retailers Under Demand Promotion and Disruption Management Decisions

  2005cited by this paper
• Making sense of the e-supply chain landscape: an implementation framework

  2003cited by this paper
• Scholarship at UWindsor Scholarship at UWindsor Pricing and warranty decisions in a two-period closed loop supply Pricing and warranty decisions in a two-period closed loop supply chain chain

  year unknowncited by this paper

• Direct vs. third-party selling: Channel strategy and coordination in a dual-channel green supply chain under eco-label regulation

  2026cites this paper
• Supply chain coordination of counter-seasonal fresh produce under the farmer’s overconfidence

  2025cites this paper
• A review of analytic models for fairness concerns in supply chain management

  2025cites this paper
• Impacts of fairness concerns on online food delivery service supply chain

  2025cites this paper
• Decision-Making in Complementary Products Supply Chain: Game Theory and Sensitivity Analysis

  2025cites this paper
• Emission Reduction Decisions in the Agricultural Supply Chain Considering Dual Fairness Concerns

  2025cites this paper
• Detecting latent topics and trends in IoT and e-commerce using BERTopic modeling

  2025cites this paper
• A strategic energy efficiency overview for sustainable business development: Case study Coca-Cola industry

  2025cites this paper
• Analysis of green e-commerce supply chain considering delivery time under reward-penalty mechanism based on confidence level

  2025cites this paper
• Integration of e-commerce traffic supply chain and product supply chain in the era of digital economy

  2025cites this paper
• Driving sustainable supply chains: empowering social responsibility and environmental excellence amid uncertainty

  2025cites this paper
• Optimal pricing and complex analysis for green e-commerce platform supply chains

  2025cites this paper
• Sustainable Supply Chains for Poverty Alleviation: Considering Branding and Nash Bargaining Fairness Concerns

  2025cites this paper
• Strategies to attract users to networked collaborative manufacturing platform for the complex heavy equipment industry: A tripartite evolutionary game analysis

  2025cites this paper
• Green Supply Chain Decision-making Considering Fair Concerns and Consumer Environmental Mindset

  2025cites this paper
• Manufacturers’ horizontal green R&D cooperation in a supply chain: effects of technological spillover

  2025cites this paper
• Blockchain‐Driven Green Traceability: Greener or More Profitable?

  2025cites this paper
• Dynamic decision-making of the e-commerce supply chain considering greenwashing and sales format

  2025cites this paper
• Product line strategy for green and non-green products in hybrid platform retailing

  2025cites this paper
• Green e-commerce supply chain analysis considering delivery time under epistemic uncertainty based on confidence level

  2025cites this paper
• Automotive supply chain decision-making and coordination considering range anxiety and emission reduction concerns under China dual-credit policy

  2025cites this paper
• From Fields to Online Markets: How E‐Commerce Development Drives Rural Household Entrepreneurship in China

  2025cites this paper
• Contract design for a retailer-dominated supply chain under asymmetric green investment cost information

  2025cites this paper
• Platform supply chain decision-making under conditions of digital empowerment and fairness concerns

  2025cites this paper
• Consumer tradeoff preferences regarding logistics service and sustainability in last-mile delivery

  2025cites this paper
• Survival of traditional retail: the impact of consumer social awareness on the evolution of commerce

  2025cites this paper
• Optimal decision making considering retailer fairness concerns in a supply chain under advance selling

  2025cites this paper
• Two sides of a coin: analysis of manufacturer altruism and fairness on supply chain upstream innovation

  2025cites this paper
• Perishable Goods Supply Chain Network Planning on E-commerce Platforms Based on Improved Sparrow Search Algorithm

  2025cites this paper
• Coordination of a dual-channel e-commerce platform supply chain with fairness concerns and financial constraints

  2025cites this paper
• Pricing and Service Decisions in Crowdfunding

  2025cites this paper
• AI automatic decision in newsvendor model with Nash bargaining fairness concern

  2025cites this paper
• Research on Green Supply Chain Decision-Making Considering Government Subsidies and Service Levels Under Different Dominant-Force Structures

  2025cites this paper
• Vertical and horizontal fairness concerns in the ride-hailing platform with solo and carpool ride services

  2025cites this paper
• The interplay between blockchain adoption and green operations for a firm

  2024cites this paper
• E-channel management under vendor-managed inventory by option and conventional contracts: the influence of outsourcing decisions

  2024cites this paper
• An Evolutionary Game Model of Manufacturers and Consumers’ Behavior Strategies for green technology and government subsidy in supply chain platform

  2024cites this paper
• Pricing and platform coupon decisions of a hybrid channel supply chain under different power structures

  2024cites this paper
• Platform or Third‐Party Service Provider? An Analysis of Logistics Mode Selection Strategy for Manufacturers in E‐Commerce Supply Chains

  2024cites this paper
• On cost and revenue in circular supply chains: Where to close the loop?

  2024cites this paper
• Green degree decision and pricing strategy of dual-channel supply chains

  2024cites this paper
• Low-carbon supply chain strategy and contract coordination considering manufacturers′ fairness concerns

  2024cites this paper
• A glimpse of the future sustainable digital omnichannel retailing emerges - A systematic literature review

  2024cites this paper
• Joint optimization on green investment and contract design for sustainable supply chains with fairness concern

  2024cites this paper
• Research on the coupling mechanism and influencing factors of digital economy and green technology innovation in Chinese urban agglomerations

  2024cites this paper
• A systematic review on the interconnectedness of eco‐innovations and digital transformation

  2024cites this paper
• Optimal channel selection considering price competition and information sharing under demand uncertainty

  2024cites this paper
• Decisions of dual-channel fresh agricultural product supply chains based on information sharing

  2024cites this paper
• Decision-making Optimization of Cross-border E-commerce Supply Chain based on Genetic Simulated Annealing Algorithm

  2024cites this paper
• Carbon emission reduction and channel development strategies under government subsidy and retailers' fairness concerns

  2024cites this paper
• Manufacturing resource outsourcing and matching: service mode selection and equilibrium evolution

  2024cites this paper
• The role of e-commerce demonstration zones in carbon emission reduction: Harmonizing economy and environment

  2024cites this paper
• Considering Blockchain Technology and Fairness Concerns for Supply Chain Pricing Decisions under Carbon Cap-and-Trade Mechanism

  2024cites this paper
• Towards sustainable beef: The role of altruistic preference in the value chain transformation

  2024cites this paper
• Optimal decisions and coordination of a supply chain in the hybrid recycling mode with traceability and fairness concern

  2024cites this paper
• Analysis of green supply chains under fairness concern and differential power structure

  2024cites this paper
• Green production investment policy and financing format selection for a capital-constrained manufacturer

  2024cites this paper
• Selling format choices in e-commerce platform considering green investment and corporate social responsibility

  2024cites this paper
• Behavioral operations and coordination analysis in e‐commerce supply chain considering negative focus preferences under supplier dominance

  2024cites this paper
• Energy e-commerce user portrait and multi-agent cooperative game price mechanism design

  2024cites this paper
• Supply chain product innovation and marketing strategies under different fairness concerns

  2024cites this paper
• Effects of manufacturer fairness concerns and carbon emission reduction investment on pricing decisions under countervailing power

  2024cites this paper
• Low-Carbon supply chain optimisation with carbon emission reduction level and warranty period: nash bargaining fairness concern

  2024cites this paper
• Decision-making in a low-carbon supply chain considering consumers' fairness concerns

  2023cites this paper
• Optimal Decision-Making of Retailer-Led Dual-Channel Green Supply Chain with Fairness Concerns under Government Subsidies

  2023cites this paper
• Modeling the relationship between fairness concern and customer loyalty in dual distribution channel

  2023cites this paper
• The optimal e-commerce sales mode selection and green investment strategies under cap-and-trade mechanism

  2023cites this paper
• Pollution prevention strategies of SMEs in a green supply chain finance under external government intervention

  2023cites this paper
• The Signaling Mechanism of Fairness Concern in E-CLSC

  2023cites this paper
• Pricing Decision Models of Manufacturer-Led Dual-Channel Supply Chain with Free-Rider Problem

  2023cites this paper
• Dynamic Analysis of a Low-Carbon Maritime Supply Chain Considering Government Policies and Social Preferences (Revised Manuscript)

  2023cites this paper
• How do university–industry alliances respond to the trust crisis in green technology innovation activities?

  2023cites this paper
• Inventory strategy of fresh products for omni-channel supply chains

  2023cites this paper
• Invisible economy, performance assessment of local governments, and environmental regulation in China

  2023cites this paper
• Research on Low-Carbon Strategies of Supply Chains, Considering Livestreaming Marketing Modes and Power Structures

  2023cites this paper
• The influence of the altruistic preferences of e-commerce platforms on the carbon emission reduction of manufacturers

  2023influential citation
• Supply chain's green investment strategy to cope with an entrant threat considering differentiated competitiveness

  2023cites this paper
• Optimal eco-label choice strategy for environmentally responsible corporations considering government regulations

  2023cites this paper
• Designing a dual-channel closed loop supply chain network using advertising rate and price-dependent demand: Case study in tea industry

  2023cites this paper
• How to Distribute Green Products in Competition with Brown Products? Direct Selling versus Agent Selling?

  2023cites this paper
• A Comprehensive Review of Green Computing: Past, Present, and Future Research

  2023cites this paper
• Optimal decisions and coordination mechanism in a green supply chain with loss‐averse consumers in environmental quality

  2023cites this paper
• Green supply chain decision-making and coordination considering consumer's environmental mindset and fairness concerns in the context of sustainable development

  2023cites this paper
• Channel Contract Coordination for Supply Chain With Behavior Preferences Under Uncertainties

  2023cites this paper
• Sales or rentals? price and service decisions for electric vehicle manufacturers

  2023cites this paper
• Green financing and technological innovation influence on e-commerce industry green environment

  2023cites this paper
• Impacts of platform coupons and power structure on an e‐commerce supply chain

  2023cites this paper
• Worry not rareness but disparity: Impact of fairness concerns on platforms' pricing and matching decision in competitive two-sided markets

  2023cites this paper
• Pricing and bundling strategies for complementary products in a closed-loop green supply chain under manufacturers' different behaviors

  2023cites this paper
• Decision-making and coordination of green supply chain with corporate social responsibility under loss aversion

  2023cites this paper
• Choice of the co-opetition model for a new energy vehicle supply chain under government subsidies

  2023cites this paper
• Multi-layer platform supply chain network equilibrium considering service level and quality control under the cap-and-trade regulation

  2023cites this paper
• Impacts of fairness concerns on financing equilibrium in a low-carbon supply chain

  2023cites this paper
• Fairness-concerned greening and pricing strategies under competitions and different channel leaderships

  2023cites this paper
• Stackelberg game analysis of government subsidy policy in green product market

  2023cites this paper
• Logistics service strategy for e‐commerce supply chain: Interactive impacts of cost reduction effort and fairness concern

  2023cites this paper
• Sustainable strategies for green supply chain within the platform economy consider subsidies and marketing efforts

  2023cites this paper
• Exploring the spillover effect and supply chain coordination in dual-channel green supply chains with blockchain-based sales platform

  2023cites this paper
• Effects of information superiority and green optimism on green supply chains under different power structures

  2023cites this paper
• ChatGPT-powered chatbot as a green evangelist: an innovative path toward sustainable consumerism in E-commerce

  2023cites this paper