Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

Weng Marc Lim,S. Yap,M. Makkar

Published 2020 in Journal of business research

ABSTRACT

Highlights • Home sharing is touted as the future of marketing and tourism in the sharing economy.• Framework-based systematic review using the ADO and TCM frameworks is performed and state-of-the-art overview of home sharing in marketing and tourism is presented.• Antecedents, decisions, and outcomes of marketing exchange in home sharing are discussed.• Theories, contexts, and methods of home-sharing research in marketing and tourism are presented.• Pathways for theoretical novelty, contextual relevance, and methodological rigor are outlined.

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