Highlights • Home sharing is touted as the future of marketing and tourism in the sharing economy.• Framework-based systematic review using the ADO and TCM frameworks is performed and state-of-the-art overview of home sharing in marketing and tourism is presented.• Antecedents, decisions, and outcomes of marketing exchange in home sharing are discussed.• Theories, contexts, and methods of home-sharing research in marketing and tourism are presented.• Pathways for theoretical novelty, contextual relevance, and methodological rigor are outlined.
Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?
Weng Marc Lim,S. Yap,M. Makkar
Published 2020 in Journal of business research
ABSTRACT
PUBLICATION RECORD
- Publication year
2020
- Venue
Journal of business research
- Publication date
2020-09-29
- Fields of study
Medicine, Business
- Identifiers
- External record
- Source metadata
Semantic Scholar, PubMed
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