Pengaruh Online Review Dan Virtual Reality Terhadap Attitude Toward Destination Dan Intention To Visit Destination

This study aims to validate the effect of online review and application of virtual reality on attitudes towards destinations and canceling intentions to visit destinations. The research approach uses quantitative data and data with survey methods. The sampling technique in this study used purposive sampling which is part of nonprobability sampling. The research sample is a consumer who is active in online activities and can use a website, with a minimum age of 19 years as many as 160 samples. The analysis technique used is anova analysis and regression. The results showed that online reviews and the application of virtual reality had a positive effect on attitudes towards destinations and intention to visit destinations. Then online positive and negative reviews have a significant effect on attitudes towards destinations and intention to visit destinations. Meanwhile, the application of virtual reality also has a significant effect on attitudes towards destinations and intention to visit destinations. This research also shows that the level attitude towards the purpose of visiting tourism can review and weaken the intention to visit the destination. With these results, the perceived attitude of tourist destinations towards tourism can assess or weaken the intention to visit tourist destinations

• Publication year

  2021

• Venue

  EKONIKA Jurnal Ekonomi Universitas Kadiri

• Publication date

  2021-09-25

• Fields of study

  Not labeled

• Identifiers
  DOI 10.30737/ekonika.v6i2.1447
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Penelitian

  2023cited by this paper
• Bad Is Stronger Than Good

  2022cited by this paper
• When online reviews meet virtual reality: Effects on consumer hotel booking

  2020cited by this paper
• Virtual reality: aplikasi teknologi untuk peningkatan kunjungan wisatawan

  2020cited by this paper
• How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness

  2020cited by this paper
• Helpfulness of online reviews: Examining review informativeness and classification thresholds by search products and experience products

  2019cited by this paper
• Virtual reality presence as a preamble of tourism experience: The role of mental imagery

  2019cited by this paper
• Will virtual reality be a double-edged sword? Exploring the moderation effects of the expected enjoyment of a destination on travel intention

  2019cited by this paper
• Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

  2019cited by this paper
• Exploring the role of next-generation virtual technologies in destination marketing

  2018cited by this paper
• The experience of virtual reality: are individual differences in mental imagery associated with sense of presence?

  2018cited by this paper
• Understanding user experiences of online travel review websites for hotel booking behaviours: an investigation of a dual motivation theory

  2018cited by this paper
• Positive and negative eWOM motivations and hotel customers’ eWOM behavior: Does personality matter?

  2018cited by this paper
• Virtual reality, presence, and attitude change: Empirical evidence from tourism

  2018cited by this paper
• Tourists' experience of Virtual Reality applications

  2017cited by this paper
• When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

  2017cited by this paper
• Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall

  2017cited by this paper
• Online consumer review and group-buying participation: The mediating effects of consumer beliefs

  2017cited by this paper
• An empirical examination of online restaurant reviews on Yelp.com

  2017cited by this paper
• The Quality of Postoperative Pain Therapy in German Hospitals.

  2017cited by this paper
• Can a virtual supermarket bring realism into the lab? Comparing shopping behavior using virtual and pictorial store representations to behavior in a physical store.

  2016cited by this paper
• Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum

  2016cited by this paper
• Hotel website quality, perceived flow, customer satisfaction and purchase intention

  2016influential reference
• Enhancing Our Lives with Immersive Virtual Reality

  2016cited by this paper
• Reviews, Reputation, and Revenue: The Case of Yelp.Com

  2016cited by this paper
• The impact of online reviews on attitude changes: The differential effects of review attributes and consumer knowledge

  2016cited by this paper
• Mental Representations A Dual Coding Approach

  2016cited by this paper
• Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework

  2016cited by this paper
• The effect of web interface features on consumer online purchase intentions

  2015cited by this paper
• Presence: Form, Content and Consciousness

  2015cited by this paper
• 'Journeys in Second Life' - Iranian Muslim women's behaviour in virtual tourist destinations.

  2015cited by this paper
• Marketing Management -15/E

  2015cited by this paper
• Advertorial

  2015cited by this paper
• Measuring Spatial Presence: Introducing and Validating the Pictorial Presence SAM

  2015cited by this paper
• Attitudes, Personality and Behavior : Second Edition

  2015cited by this paper
• PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN GADO-GADO BOPLO (Studi Kasus: Restoran Gado-Gado Boplo Panglima Polim Jakarta Selatan)

  2015cited by this paper
• Theory of Planned Behavior

  2015cited by this paper
• Will video be the next generation of e-commerce product reviews? Presentation format and the role of product type

  2015cited by this paper
• Cognitive Responses in Persuasion

  2014cited by this paper
• Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness

  2014cited by this paper
• Social defaults : Observed choices become choice defaults

  2014cited by this paper
• When do consumers buy online product reviews? Effects of review quality, product type, and reviewer's photo

  2014cited by this paper
• eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making

  2014cited by this paper
• Multisensory Feedback Can Enhance Embodiment Within an Enriched Virtual Walking Scenario

  2014cited by this paper
• The determinants of consumer behavior towards email advertisement

  2013cited by this paper
• In Search of Negativity Bias: An Empirical Study of Perceived Helpfulness of Online Reviews

  2013cited by this paper
• Electronic Word-of-Mouth: The Moderating Roles of Product Involvement and Brand Image

  2013cited by this paper
• Exploring user acceptance of 3D virtual worlds in travel and tourism marketing

  2013cited by this paper
• FACTORS INFLUENCING CHANGSHA TEENAGERS ’ PURCHASE INTENTION TOWARDS CELEBRITY-ENDORSED APPARELS

  2013cited by this paper
• Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market

  2013cited by this paper
• Effects of online advertising format and persuasion knowledge on audience reactions

  2012cited by this paper
• Notes on : Prospect Theory : An Analysis of Decision Under Risk ( Kahneman and Tversky 1979 ) Modigliani Group :

  2012cited by this paper
• Virtual destination image: Testing a telepresence model

  2012cited by this paper
• Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories

  2012cited by this paper
• Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

  2012cited by this paper
• Online Product Opinions: Incidence, Evaluation, and Evolution

  2012cited by this paper
• Social Influence Effects in Online Product Ratings

  2012cited by this paper
• The influence of internet customer reviews on the online sales and prices in hotel industry

  2012cited by this paper
• ANALISIS PENGARUH FAKTOR BUDAYA, SOSIAL,PRIBADI DAN PSIKOLOGIS TERHADAPKEPUTUSAN PEMBELIAN MINUMAN PENAMBAHTENAGA CAIR MEREK M – 150 DI SEMARANG

  2011cited by this paper
• The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings

  2011cited by this paper
• The impact of online reviews on hotel booking intentions and perception of trust.

  2011cited by this paper
• Measuring the Purchase Intention of Visitors to the Auto Show

  2011cited by this paper
• Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison

  2011cited by this paper
• Konsep dan Aplikasi Structural Equation Modeling Berbasis Varian dalam Penelitian Bisnis

  2011cited by this paper
• The Different Effects of Online Consumer Reviews on Consumers' Purchase Intentions Depending on Trust in Online Shopping Mall: An Advertising Perspective

  2011cited by this paper
• How Much can you Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information

  2011cited by this paper
• Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

  2011cited by this paper
• Virtual reality in neuroscience research and therapy

  2011cited by this paper
• The impact of e-word-of-mouth on the online popularity of restaurants: a comparison of consumer reviews and editor reviews.

  2010influential reference
• Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

  2010cited by this paper
• Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

  2010cited by this paper
• Measuring the Value of Social Dynamics in Online Product Ratings Forums

  2010cited by this paper
• Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion

  2010cited by this paper
• Using Authentic 3D Product Visualisation for an Electrical Online Retailer

  2010cited by this paper
• The Effects of Product Involvement and Prior Experience on Chinese Consumers’ Responses to Online Word of Mouth

  2010cited by this paper
• Experiential goods with network externalities effects: An empirical study of online rating system

  2010cited by this paper
• Virtual reality: Applications and implications for tourism

  2010cited by this paper
• CONSUMER BEHAVIOR

  2009cited by this paper
• Electronic word of mouth (eWOM)

  2009cited by this paper
• How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

  2009cited by this paper
• The impact of online user reviews on hotel room sales

  2009cited by this paper
• Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations

  2009cited by this paper
• Geographies of tourism: critical research on capitalism and local livelihoods

  2009cited by this paper
• Tried and tested: The impact of online hotel reviews on consumer consideration

  2009cited by this paper
• A Structural Model to Examine How Destination Image, Attitude, and Motivation Affect the Future Behavior of Tourists

  2009cited by this paper
• The Future of Retailing

  2009cited by this paper
• Empirical analysis of consumer reaction to the virtual reality shopping mall

  2008cited by this paper
• Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation

  2008cited by this paper
• The effect of negative online consumer reviews on product attitude: An information processing view

  2008cited by this paper
• Do online reviews matter? - An empirical investigation of panel data

  2008cited by this paper
• Measuring the impact of positive and negative word of mouth on brand purchase probability

  2008cited by this paper
• 'You should buy this one!' The influence of online recommendations on product attitudes and choice confidence

  2008cited by this paper
• The relative incidence of positive and negative word of mouth: A multi-category study

  2007cited by this paper
• The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

  2007cited by this paper
• Why are you telling me this? An examination into negative consumer reviews on the Web

  2007cited by this paper
• Word of mouth communication within online communities: Conceptualizing the online social network

  2007cited by this paper
• How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience

  2007cited by this paper
• A Process Model of the Formation of Spatial Presence Experiences

  2007cited by this paper
• An Ecotourism Behavioural Model of National Forest Recreation Areas in Taiwan

  2007cited by this paper
• Tourism and hospitality marketing: fantasy, feeling and fun

  2006cited by this paper

• No citing papers are available for this paper.