Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation

No abstract is available for this paper.

• Publication year

  2022

• Venue

  Journal of Financial Services Marketing

• Publication date

  2022-03-05

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1057/s41264-022-00142-3
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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