Key dimensions of memorable gastronomic experience: application of Q-methodology

Dora Rašan,Marina Laškarin Ažić

Published 2023 in Journal of Hospitality Marketing & Management

ABSTRACT

ABSTRACT Gastronomy is considered a vital resource and is a key component of a memorable tourism experience. Some studies have explored memorable gastronomic experience (MGE) but have been unable to provide a comprehensive overview of the topic. The purpose of this research is to advance knowledge in relation to MGE. The Q-methodology of research synthesis (QMRS) was applied to identify MGE dimensions and support qualitative and quantitative approaches within the research process. The findings of the study contribute to a greater understanding of MGE by providing a conceptual model.

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CLAIMS

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REFERENCES

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