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Deviation from Design: A Meta-Analytic Review on the Link Between Social Media Use and Less Connection Between the Self and Others

Cameron J. Bunker,V. S. Kwan

Published 2023 in Cyberpsychology, Behavior, and Social Networking

ABSTRACT

Social media were designed to connect people and support interpersonal relationships. However, whether social media use is linked to the connection between the self and others is unknown. The present research reviewed findings across psychology to address whether social media use is linked to defining and expressing the self as connected to others (i.e., interdependence) versus separate from others (i.e., independence) and whether this link appears in both individualistic and collectivistic cultures. Eligible studies reported an association between social media use (e.g., time spent, frequency of use) and a characteristic supportive of independence (e.g., narcissism, envy, self-enhancement). Meta-analytic results of 133 effect sizes across the reviewed studies show that social media use is linked to independence rather than interdependence. This relationship was more pronounced in collectivistic cultures than in individualistic cultures. These findings suggest that characteristics linked to social media use differ from what one might expect based on the design of social media to connect people.

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