Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis

Marketing regulations are warranted when unfettered marketing practices compromise many people's positive and negative liberties. We elucidate these liberties’ multifaceted but interdependent connotations for societally justified marketing regulations from a novel framework integrating the social sciences, philosophy, history, and marketing. The limitations of unbalanced or less represented market or government regulation notwithstanding, overcoming marketing imbalances and enhancing personal and societal liberties via pluralistic, well-designed, enforceable, and multilateral regulations can advance a pluralistic democracy's diverse market-related interests. By informing companies and consumers about societally responsible liberties, well-regulated marketing can spur common goods creation.

• Publication year

  2023

• Venue

  Journal of Macromarketing

• Publication date

  2023-09-29

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1177/02761467231204041
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Implications of the TASI taxonomy for understanding inconsistent effects pertaining to free will beliefs

  2023cited by this paper
• Freedom and Viruses

  2022cited by this paper
• Nudges, Regulations and Liberty

  2022cited by this paper
• Can advertising benefit women’s development? Preliminary insights from a multi-method investigation

  2022cited by this paper
• True Consumer Autonomy: A Formalization and Implications

  2022cited by this paper
• How Can We Minimize Visual Stereotypes in Ads?

  2021influential reference
• Toward an integrative theory of marketing

  2021cited by this paper
• The Regulatory and Marketing Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth

  2021cited by this paper
• The Theory of Economic Regulation

  2021influential reference
• The Pork Barrel Politics of the Towns Fund

  2021cited by this paper
• A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics

  2021cited by this paper
• What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers

  2021cited by this paper
• The Road to Serfdom after 75 Years

  2020influential reference
• Nationalistic appeals and consumer boycotts in China, 1900-1949

  2020cited by this paper
• Pork barrel politics and electoral returns at the local level

  2020cited by this paper
• Consumer Ethics in a Global Economy: How Buying Here Causes Injustice There

  2020cited by this paper
• A Critical Analysis of Attempts to Regulate Native Advertising and Influencer Marketing

  2020cited by this paper
• Government Formation as Logrolling in High-Dimensional Issue Spaces

  2020cited by this paper
• Credence goods in the literature: What the past fifteen years have taught us about fraud, incentives, and the role of institutions

  2020cited by this paper
• Disruptive Events and Associated Discontinuities: A Macromarketing Prescription

  2020cited by this paper
• Consumer Ethics in a Global Economy

  2019cited by this paper
• Individual liberty and the importance of the concept of the people

  2018cited by this paper
• Systemic Social Media Regulation

  2018cited by this paper
• Toward a General Theory of Regulatory Arbitrage: A Marketing Systems Perspective

  2018cited by this paper
• Distinction: A Social Critique of the Judgement of Taste*

  2018cited by this paper
• The Routledge Companion to Critical Marketing

  2018cited by this paper
• ROBUST POLITICAL ECONOMY AND THE PRIORITY OF MARKETS

  2017cited by this paper
• Public Policy Analysis: An Integrated Approach

  2017cited by this paper
• The Sociology of Consumption: A Global Approach

  2017cited by this paper
• Political Parties : A Sociological Study of the Oligarchical Tendencies of Modern Democracy

  2017cited by this paper
• The longest running series on television: Party political broadcasting in Britain

  2017cited by this paper
• Society and Economy: Framework and Principles

  2017cited by this paper
• Policy Analysis Concepts And Practice

  2016cited by this paper
• Reflections on marketing and imagination

  2016cited by this paper
• Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

  2016cited by this paper
• The Economic Approach To Human Behavior

  2016cited by this paper
• The Great Transformation

  2016cited by this paper
• The role of data privacy in marketing

  2016cited by this paper
• An Economic Theory of Democracy

  2015cited by this paper
• Hidden Persuaders

  2015cited by this paper
• Why Marketers Should Study Public Policy

  2015cited by this paper
• Justice in Markets: What is Required?

  2014cited by this paper
• Deconstructing Subtle Racist Imagery in Television Ads

  2014cited by this paper
• Freedom's Right: The Social Foundations of Democratic Life

  2014cited by this paper
• The Power Elite

  2013cited by this paper
• Anti-Consumption as the Study of Reasons against

  2013cited by this paper
• Effects of Corporate Social Responsibility and Irresponsibility Policies

  2013influential reference
• Marketing and Democracy

  2012cited by this paper
• "Planning for Freedom"

  2012cited by this paper
• Politics and markets

  2012cited by this paper
• A HISTORY OF WESTERN PHILOSOPHY

  2012cited by this paper
• Being Critical in Marketing Studies

  2012cited by this paper
• The Visible Hand: The Managerial Revolution in American Business

  2012cited by this paper
• The Visible Hand

  2012cited by this paper
• Toward a Public Policy and Marketing Understanding of Lobbying and Its Role in the Development of Public Policy in the United States

  2011cited by this paper
• Capitalism and freedom

  2010influential reference
• Does Choice Mean Freedom and Well‐Being?

  2010cited by this paper
• Confusions, Contexts, and Foundations for Understanding Advertising Regulation as Related to the Research of Jean J. Boddewyn

  2010cited by this paper
• Culture and consumption

  2010influential reference
• 引言 (Introduction)

  2009cited by this paper
• Responsible Ads: A Workable Ideal

  2009cited by this paper
• The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research

  2009cited by this paper
• Marketing: A Critical Introduction

  2009cited by this paper
• Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

  2007cited by this paper
• Culture and Consumption II: Markets, Meaning, and Brand Management

  2006cited by this paper
• On Doctors, Mechanics and Computer Specialists: The Economics of Credence Goods

  2006cited by this paper
• NBER WORKING PAPER SERIES THE POLITICAL ECONOMY OF “TRUTH-IN- ADVERTISING” REGULATION DURING THE PROGRESSIVE ERA

  2006cited by this paper
• Understanding Regulation

  2005cited by this paper
• Liberty: One or Two Concepts Liberty

  2005influential reference
• Edited by Geoffrey P. LantosSelling Sin: The Marketing of Socially Unacceptable Products (2nd ed.)

  2005cited by this paper
• Building Understanding of the Domain of Consumer Vulnerability

  2005cited by this paper
• Freedom from Want: American Liberalism and the Idea of the Consumer

  2004cited by this paper
• States and markets : a primer in political economy

  2003influential reference
• Libertarian Paternalism Is Not an Oxymoron

  2003cited by this paper
• The Fatal Conceit

  2003cited by this paper
• Policy Analysis

  2002cited by this paper
• Forms of Capital

  2002cited by this paper
• Understanding the Soft Budget Constraint

  2002cited by this paper
• Rationality and Freedom

  2002cited by this paper
• Augmenting the Household Affluence Construct

  2002cited by this paper
• Government Failure: A Primer in Public Choice

  2002cited by this paper
• Marketing's Relationship to Society

  2002cited by this paper
• Kaldor-Hicks Efficiency and the Problem of Central Planning

  2001cited by this paper
• Handbook of Marketing and Society

  2000cited by this paper
• Bowling alone: the collapse and revival of American community

  2000cited by this paper
• I. Liberty

  1999cited by this paper
• The Grabbing Hand: Government Pathologies and Their Cures

  1999cited by this paper
• Interventionism: An Economic Analysis

  1998cited by this paper
• Contemporary capitalism : the embeddedness of institutions

  1997cited by this paper
• Liberty Before Liberalism

  1997influential reference
• The History of Outdoor Advertising Regulation in the United States

  1995cited by this paper
• Real Freedom for All: What (If Anything) can Justify Capitalism?

  1995cited by this paper
• Governing the Commons: The Evolution of Institutions for Collective Action

  1993influential reference
• Beliefs in Action: Economic Philosophy and Social Change

  1993cited by this paper
• Regulatory Politics in Transition

  1993cited by this paper
• Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues

  1993cited by this paper
• Positive and Negative Liberty

  1992influential reference
• Institutions, Institutional Change and Economic Performance.

  1991cited by this paper
• Democracy and the Market

  1991influential reference
• : The Development of American Public Policy: The Structure of Policy Restraint

  1991influential reference

• The Effect of Libertarian Beliefs on Consumer Attitudes Toward Driving Controls

  2026cites this paper
• Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)

  2025cites this paper
• Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward

  2025cites this paper
• Making Marketing Discipline More Scientific–Contesting Christian Grönroos’s “Toward a Marketing Renaissance”

  2024cites this paper
• Marketing Communication-Actions for Commons Care

  2024cites this paper