The impact of advertising on consumer price sensitivity in experience goods markets

No abstract is available for this paper.

• Publication year

  2008

• Venue

  Quantitative Marketing and Economics

• Publication date

  2008-06-01

• Fields of study

  Economics

• Identifiers
  DOI 10.2139/SSRN.965468
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• A Logit Model of Brand Choice Calibrated on Scanner Data

  2011cited by this paper
• A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

  2008cited by this paper
• ECONOMICS OF INFORMATION

  2004cited by this paper
• Does Advertising Overcome Brand Loyalty? Evidence from the Breakfast-Cereals Market

  2004cited by this paper
• Is advertising a signal of product quality? Evidence from the compact disc player market, 1983–1992

  2003cited by this paper
• Discrete Choice Methods with Simulation by Kenneth E. Train

  2003cited by this paper
• Equilibrium Price Dispersion with Consumer Inventories

  2002cited by this paper
• Retail sales: a study of pricing behavior in supermarkets

  2002cited by this paper
• Risk Aversion and Apparently Persuasive Advertising

  2002cited by this paper
• Advertising and Competition

  2001cited by this paper
• Empirically Distinguishing Informative and Prestige Effects of Advertising

  2001influential reference
• Managing Brand Equity

  1999cited by this paper
• Advertising as information

  1999influential reference
• The Effect of Price Advertising and Prices: Evidence in the Wake of 44 Liquormart

  1998cited by this paper
• The Effect of Price Advertising on Prices : Evidence in the Wake of 44 Liquormart

  1998cited by this paper
• A model of health plan choice:: Inferring preferences and perceptions from a combination of revealed preference and attitudinal data

  1998cited by this paper
• Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters

  1998cited by this paper
• An Empirical Analysis of Umbrella Branding

  1998influential reference
• The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

  1997cited by this paper
• Modeling Heterogeneity and State Dependence in Consumer Choice Behavior

  1997influential reference
• Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets

  1996cited by this paper
• The Information Content of Advertising: A Meta-Analysis

  1996cited by this paper
• Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price

  1995cited by this paper
• Estimating Discrete-Choice Models of Product Differentiation

  1994cited by this paper
• Simulation estimation for panel data models with limited dependent variables

  1993cited by this paper
• A Simple Theory of Advertising as a Good

  1993cited by this paper
• Price Sensitivity and Television Advertising Exposures: Some Empirical Findings

  1992cited by this paper
• Managing Brand Equity

  1991cited by this paper
• Advertising and market structure

  1990cited by this paper
• Modeling the effect of advertising on price response: An econometric framework and some preliminary findings

  1989cited by this paper
• A Method of Simulated Moments for Estimation of Discrete Response Models Without Numerical Integration

  1989cited by this paper
• Choice Map: Inferring a Product-Market Map from Panel Data

  1988cited by this paper
• Advertising and Competition in Routine Legal Service Markets: An Empirical Investigation

  1987cited by this paper
• New Developments in the Analysis of Market Structure

  1986cited by this paper
• The Effect of Advertising on Consumer Price Sensitivity

  1985cited by this paper
• Informative Advertising with Differentiated Products

  1984cited by this paper
• Advertising and Entry Deterrence: An Exploratory Model

  1983cited by this paper
• EQUILIBRIUM PRICE DISPERSION

  1983cited by this paper
• Consumer Information, Product Quality, and Seller Reputation

  1982cited by this paper
• Economic report [on] effects of restrictions on advertising and commercial practice in the professions : the case of optometry

  1980cited by this paper
• The Effect of Advertising on Competition: A Survey

  1979cited by this paper
• Estimating the Dimension of a Model

  1978cited by this paper
• Exploring Territorial Differences in the Relationship between Marketing Variables

  1977cited by this paper
• Effects of Price and Advertising in Test-Market Experiments

  1977cited by this paper
• Advertising, Concentration, and Price-Cost Margins

  1976cited by this paper
• AN ESTIMATE OF THE PRICE EFFECTS OF RESTRICTIONS ON DRUG PRICE ADVERTISING

  1976cited by this paper
• Optimal Advertising and Optimal Quality

  1976cited by this paper
• Measuring Sales Effects of Some Marketing Mix Variables and Their Interactions

  1976cited by this paper
• Book Review: Advertising, Competition and Market Conduct in Oligopoly over Time

  1976influential reference
• Does Advertising Lower Consumer Prices?

  1973cited by this paper
• The Effect of Advertising on the Price of Eyeglasses

  1972cited by this paper
• Conditional logit analysis of qualitative choice behavior

  1972cited by this paper
• THE EFFECT OF LAWS AGAINST PRICE ADVERTISING: THE CASE OF RETAIL GASOLINE

  1972cited by this paper
• Distributions in Statistics: Continuous Multivariate Distributions

  1972cited by this paper
• Distributions in Statistics: Continuous Multivariate Distributions

  1971cited by this paper
• Industrial Market Structure and Economic Performance

  1971cited by this paper
• Industrial Market Structure and Economic Performance.

  1971cited by this paper
• Information and Consumer Behavior

  1970cited by this paper
• OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS

  1962cited by this paper
• Barriers to New Competition: Their Character and Consequences in Manufacturing Industries.

  1957cited by this paper

• When Does Platform Private-Label Advertising Work? The Role of Quality and Supply Chain Structure

  2026cites this paper
• Towards a realistic view of consumer behaviour

  2025influential citation
• Tracking time-varying brand equity using household panel data

  2024cites this paper
• The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium

  2023cites this paper
• Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption

  2023cites this paper
• Are consumers averse to sponsored messages? The role of search advertising in information discovery

  2023cites this paper
• Economic Perspectives on Food Choices, Marketing, and Consumer Welfare

  2022cites this paper
• The Use of Scanner Data for Economics Research

  2022cites this paper
• Sustainability in a global circular economy: Insights on consumer price sensitivity

  2022cites this paper
• How Advertising Expenditures Affect Consumers’ Perceptions of Quality

  2022cites this paper
• Soda Taxes and Dynamic Advertising

  2022cites this paper
• Loving What You Get: The Price Effects of Consumer Self-Persuasion

  2021cites this paper
• Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare

  2020cites this paper
• Preference heterogeneity, neighbourhood effects and basic services: logit kernel models for farmers’ climate adaptation in Ethiopia

  2020cites this paper
• Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data

  2020cites this paper
• A study of food retailing: How does consumer price sensitivity vary across food categories and retailer types in Mexico?

  2019cites this paper
• Pricing for newly-launched experience products: Free trial or not?

  2019cites this paper
• Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data

  2019cites this paper
• Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search

  2019cites this paper
• Marketing and public policy

  2019cites this paper
• Search Advertising and Information Discovery: Are Consumers Averse to Sponsored Messages?

  2019cites this paper
• Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing

  2019cites this paper
• Learning from Your Friends' Check-Ins: An Empirical Study of Location-Based Social Networks

  2018cites this paper
• Is the Simple Price Premium that Simple?

  2018cites this paper
• Why Do Retailers Advertise Store Brands Differently Across Product Categories?

  2018cites this paper
• Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity

  2018cites this paper
• Pricing and advertising in a supply chain in the presence of strategic consumers

  2018cites this paper
• Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay

  2018cites this paper
• Flexible estimation of time-varying effects for frequently purchased retail goods: a modeling approach based on household panel data

  2018cites this paper
• Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay

  2018cites this paper
• Advertising and price competition in a manufacturer-retailer channel

  2017cites this paper
• The effects of banning advertising in junk food markets

  2017influential citation
• Assisted Self-Persuasion: Advertising with Consumer Adjustment to Choice

  2017influential citation
• The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework

  2017cites this paper
• Chapter 11 – Complex Decision Making: The Roles of Cognitive Limitations, Cognitive Decline, and Aging

  2016cites this paper
• Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

  2016cites this paper
• Complex Decision Making

  2016cites this paper
• The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework

  2016cites this paper
• A Structural Model of Employee Behavioral Dynamics in Enterprise Social Media

  2015cites this paper
• An ex ante evaluation of the eects of banning advertising on junk food markets

  2015cites this paper
• Determinants of Consumer preferences of Branded Goods: A Case Study of Selected Districts of Punjab Pakistan

  2015cites this paper
• Comparing the Price Sensitivity Measurement Effectiveness for New vs. Established brands

  2015cites this paper
• Measuring Customer Based Beverage Brand Equity: Investigating the Relationship between Perceived Quality, Brand Awareness, Brand Image, and Brand Loyalty

  2015cites this paper
• Introducing the Semantic Organization Model for the Assessment ofSocial Media: Accuracy and Relevance of On-line Reviews

  2015cites this paper
• Testing Advertising-Induced Rotation of Demand Curves in the EU Salmon Market

  2015cites this paper
• TV advertising spillovers and demand for private labels: the case of carbonated soft drinks

  2015cites this paper
• Consumer innovativeness: a domain-specific perspective of information acquisition and choice

  2015cites this paper
• The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market

  2014cites this paper
• Study of the strategies of merchandising, promotion and private label in retail

  2014cites this paper
• The Effect of Advertisement on Price Sensitivity Considering Customer Mental Model as Mediating Variable

  2014cites this paper
• Essays on Extended Service Contracts

  2014cites this paper
• The Eects of Banning Junk Food Advertising

  2014cites this paper
• Price Sensitivity Measurement Depending on Brand Awareness: A Case of Ziede Brand

  2014cites this paper
• Essays in industrial organization

  2014cites this paper
• Spillover and Competitive Effects of Advertising in the Carbonated Soft Drink Market

  2013cites this paper
• Paper 425-2013 Price-and Cross-Price Elasticity Estimation using SAS ®

  2013cites this paper
• Category Positioning and Store Choice: The Role of Destination Categories

  2013cites this paper
• How Does Advertising Affect Market Performance? A Note on Generic Advertising

  2013cites this paper
• NBER WORKING PAPER SERIES EFFECTS OF PHARMACEUTICAL PROMOTION: A REVIEW AND ASSESSMENT

  2013cites this paper
• The Effect of Advertisement Frequency on Price Sensitivity through Explicit Memory, Implicit Memory and the Goods' Relative Preference among Students of Isfahan University

  2013cites this paper
• Information content of advertising: Empirical evidence from the OTC analgesic industry

  2013cites this paper
• CUSTOMER REFLECTIONS ON PROMOTIONAL TOOLS

  2013cites this paper
• Substitution Patterns of the Random Coefficients Logit

  2013cites this paper
• Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success†

  2012cites this paper
• The benefit of information asymmetry: When to sell to informed customers?

  2012cites this paper
• The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand

  2012cites this paper
• How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

  2011cites this paper
• Information Content of Advertising: Theory and Empirical Evidence

  2011cites this paper
• CAN TAXING SUGARY SODA INFLUENCE CONSUMPTION AND AVOID UNANTICIPATED CONSEQUENCES

  2011cites this paper
• Consumer Response to Commodity-Specific and Broad-Based Promotion Programs for Fruits and Vegetables

  2011cites this paper
• EVALUATING EXCISE TAXES: THE NEED TO CONSIDER BRAND ADVERTISING

  2011cites this paper
• À quel point la publicité est-elle efficace? Généralisations à partir d'une méta-analyse de L'élasticité publicitaire des marques

  2011cites this paper
• Show me the Incentives: a Dynamic Structural Model of Employee Blogging Behavior

  2010cites this paper
• Introduction to normalization of demand data – The first step in isolating the effects of price on demand

  2010cites this paper
• Show Me the Incentives for Blogging : A Dynamic Structural Model of Employee Behavior

  2010cites this paper
• Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data

  2010influential citation
• How Does Advertising Affect Market Performance? The Case of Generic Advertising

  2009cites this paper
• The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data

  2009cites this paper
• Principles of Marketing

  2009cites this paper
• Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions

  2008cites this paper
• A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

  2008cites this paper
• Can't Buy Me Love: Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data

  2008cites this paper
• Taste Heterogeneity, IIA, and the Similarity Critique

  2008cites this paper
• Advertising: the Persuasion Game

  2007cites this paper
• A 'Memory-Jamming' Theory of Advertising

  2006cites this paper
• Consumer behaviour, feedback information and the supermarket industry.

  2006cites this paper
• Toward a realistic view of consumer behaviour Toward a realistic view of consumer behaviour

  year unknowninfluential citation
• ECONOMISTS RESISTANT TO

  year unknowncites this paper