Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay

No abstract is available for this paper.

• Publication year

  2018

• Venue

  Journal of Optimization Theory and Applications

• Publication date

  2018-01-16

• Fields of study

  Mathematics, Business, Economics, Computer Science

• Identifiers
  DOI 10.1007/s10957-018-1217-5
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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