Unlocking the potential of virtual endorsers: The role of brand-owned and brand-non-owned virtual endorsers in shaping brand attitude

No abstract is available for this paper.

• Publication year

  2025

• Venue

  International Journal of Information Management

• Publication date

  2025-04-01

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.1016/j.ijinfomgt.2024.102864
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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