The impact of live chat, streamer presence, and suspense on brand recognition in social live streaming services

No abstract is available for this paper.

• Publication year

  2025

• Venue

  Journal of Brand Management

• Publication date

  2025-04-25

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1057/s41262-025-00389-w
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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