Donanım Etkisi: Eldeki Bir Kuş Daldaki İki Kuştan İyi midir?

Bu çalışma donanım etkisi kavramını ve kültürel faktörlerin bu etki üzerindeki rolünü ele almaktadır. Donanım etkisi, bireylerin sahip oldukları ürünlere, sahip olmadan önce biçtiklerinden daha yüksek bir değer atfetmeleri durumudur. Buna göre bir ürünün birey tarafından algılanan değeri o insanın alıcı mı yoksa satıcı mı olduğuna bağlı olarak değişmektedir. Bu bakımdan ürünün sübjektif değerlendirmesini açıklamak için literatürde ürüne bağlılık, kayıptan kaçınma, işlem maliyeti, gelir etkisi, belirsizlik gibi farklı kavramlar kullanılmasına rağmen, bu durumun açıklanmasında en sık kullanılan kavram donanım etkisidir. Psikolojik ve ekonomik kökenleri olan bu etki, özellikle kayıptan kaçınma, duygusal bağlılık, statüko tercihi ve referans bağımlılığı gibi faktörlerle açıklanmaktadır. Literatürdeki deneysel çalışmalar, kişisel ve kültürel farklılıkların donanım etkisini nasıl şekillendirdiğini göstermektedir. Örneğin piyasa deneyimi yüksek bireylerde bu etkinin azaldığı, bireysellik-kolektivizm gibi kültürel unsurların ise bu eğilimi etkilediği gözlemlenmiştir. Bu çerçevede bu çalışma, donanım etkisi olarak nitelendirilen “bilişsel yanlılık”ın evrensel değil kültürel olarak inşa edilen bir fenomen olabileceğini öne sürmektedir.

• Publication year

  2025

• Venue

  Fiscaoeconomia

• Publication date

  2025-08-25

• Fields of study

  Not labeled

• Identifiers
  DOI 10.25295/fsecon.1655221
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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