Text content analysis techniques that marketing managers must know: a comprehensive literature review and practical applications

No abstract is available for this paper.

• Publication year

  2026

• Venue

  Expert systems with applications

• Publication date

  2026-03-01

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.1016/j.eswa.2025.129985
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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