Advertising’s movement to the connection era: a new paradigm for understanding connections among brands, people, content, and technology

No abstract is available for this paper.

• Publication year

  2026

• Venue

  International Journal of Advertising

• Publication date

  2026-01-09

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1080/02650487.2025.2611696
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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