The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis

No abstract is available for this paper.

• Publication year

  1957

• Venue

  Public Opinion Quarterly

• Publication date

  1957-03-20

• Fields of study

  Sociology

• Identifiers
  DOI 10.1086/266687
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Voting: A Study of Opinion Formation in a Presidential Campaign

  1954cited by this paper
• Communications Research and the Concept of the Mass

  1953cited by this paper
• Communication Processes Among Immigrants in Israel

  1952cited by this paper
• A Sociological Approach to Communications Research

  1951cited by this paper
• A PSYCHOLOGY OF RUMOR

  1944cited by this paper

• The coupling effect of attributes and content: the impact of host attributes and information types on topic heat in online social platforms

  2026cites this paper
• Advertising’s movement to the connection era: a new paradigm for understanding connections among brands, people, content, and technology

  2026cites this paper
• “Don’t Buy It!” Influencers’ Negative Product Reviews and Their Effects on Young Adults

  2026cites this paper
• Tribal Politics

  2026cites this paper
• As Seen on TV: Local Television News and the Shaping of Rural Political Preferences

  2026cites this paper
• Library-based access to reproductive health information from an informatics perspective in Tanzanian universities

  2026influential citation
• The Power of Influence: Insights into Theology Students' Perceptions of Social Media Opinion Leadership

  2025cites this paper
• Performative Propaganda Engagement: How Celebrity Fans Engage with State Propaganda on Weibo

  2025cites this paper
• The Quality of Educators’ Communication on the Satisfaction of Students, Guardians and its Impact on Word of Mouth

  2025cites this paper
• Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance

  2025cites this paper
• How social media influencers impact tourism and city image: a cross-cultural comparison of TikTok users in the United States and Saudi Arabia

  2025cites this paper
• Exploring Factors Influencing Pre-Service Teachers’ Intention to Use GenAI for Instructional Design: A Grounded Theory Study

  2025cites this paper
• Opinion dynamics modelling: distinct attraction and repulsion topologies highlight quantitative effects of trolling

  2025cites this paper
• ‘Even if you don’t watch it with me, I will tell you about it’: Understanding second-hand fanship with television’s influence on romantic partner

  2025cites this paper
• The Rhetorical “What Goes with What”: Political Pundits and the Discursive Superstructure of Ideology in US Politics

  2025cites this paper
• Organized Voters: Elections and Public Funding of Nonprofits

  2025cites this paper
• The Role of Digital Opinion Leaders in Dengue Prevention Through Health Promotion and Public Health Collaboration: Qualitative Semistructured Interview Study

  2025cites this paper
• Science opinion leaders in digitized communication environments: Media use, trust in science, and conspiracy affinity

  2025influential citation
• Channeling passion: Social media influencers as organizational listening agents

  2025cites this paper
• Quantifying the Spread of Online Incivility in Brazilian Politics

  2025cites this paper
• Exploring Emotional Contagion and Reciprocity Between Social Media Influencers and Followers: A Content Analysis of Autobiographic Content About Depression and Comments on Douyin

  2025cites this paper
• Perception and Mobilization of “Truth”: January 6, 2021, Stop the Steal, and Social Media

  2025cites this paper
• Proposing an integrative scale of digital influence in the context of influencer marketing

  2025cites this paper
• From influence to action: opinion leadership, Mianzi, and pro-environmental behavior in Chinese social media

  2025influential citation
• Both AI-generated and human influencers can correct misinformation: Investigating the effectiveness of corrections for polarized and non-polarized issues

  2025cites this paper
• What Makes for a Good News Experience: Developing a UX Perspective to Advance Audience Studies in Journalism

  2025cites this paper
• Let’s talk about climate change: How immersive media experiences stimulate climate conversations.

  2025cites this paper
• A Study on the Communication Effect of Promotional Activities for Time-Honored Catering Brands on the Tik Tok Platform: A Case Study of "Hundred Years of Dehe - A Look Back at 1982"

  2025cites this paper
• Exploring emerging physician competencies: Analyzing insights from medical care influencers on X

  2025cites this paper
• Study on content-audience alignment: Instagram influencers' engagement strategies

  2025cites this paper
• Social Influence and Preference-Guided Denoising for Social Recommendation

  2025cites this paper
• Political Communication and the Hype Cycle: Tracing Its Evolution Across the Digital Era

  2025cites this paper
• Beyond Citations: Measuring Idea-level Knowledge Diffusion from Research to Journalism and Policy-making

  2025cites this paper
• Competing social influence in contested diffusion: contention and the spread of the early reformation

  2025cites this paper
• An opinion leader selection in social networks using hybrid amended salp swarm and improved grey wolf optimizer algorithms

  2025cites this paper
• Observed Correction

  2025cites this paper
• Understanding adolescent girls’ thoughts and opinions on having social media influencers deliver body image and mental health support: A mixed-methods study

  2025cites this paper
• Revisiting opinion leadership in the digital realm: Social media influencers as proximal mass opinion leaders

  2025cites this paper
• Do People Value Expertise? Revisiting Assumptions About Attention to Expertise via Eye-Tracking and the Loss of Expertise Cues During Person-to-Person Transmission of Science Information

  2025cites this paper
• In the network of the conclave: Social connections and the making of a pope

  2025cites this paper
• Research on The Influence of Opinion Leaders on Young People’s Decision to Watch Vietnamese Movies at Cinema

  2025cites this paper
• Decoding signals: the impact of digital media exposure on K-pop firm performance

  2025cites this paper
• High-leverage sociological concepts and the progress of theory, part one

  2025cites this paper
• Mutual influences between climate change communication and expressive participation on Weibo: A longitudinal network–behaviour co-evolution analysis

  2025cites this paper
• Cross-Cultural Analysis of Influencer Marketing: Meta-Analysis and Meta-Regression of Factors and Effects

  2025cites this paper
• Manipülasyon Kavramı Perspektifinden Etki Merkezli Kitle İletişim Kuramları

  2025cites this paper
• Weak ties, strong facts: how influencers amplify public health communication on X (formerly Twitter)

  2025cites this paper
• Willingness to limit “panic buying” during the COVID-19 crisis

  2025cites this paper
• A systematic literature review of live-stream influencer marketing: theories, motivational factors and future research directions

  2025cites this paper
• Opinion Leaders in Organizational Change Processes: Insights from a Large-Scale Quantitative Survey to Identify, Characterize, and Classify Influential Employees within a Multinational Corporation

  2024influential citation
• ‘Asking for a friend’: Mediation needs in Israeli social media conversations on benefits and rights

  2024cites this paper
• Opinion Leadership and Sharing Positive and Negative Information About Vaccines on Social Media: A Mixed-Methods Approach

  2024cites this paper
• Platform speech: Journalists and political campaigners reflect on Facebook and disintermediation in three UK general elections

  2024cites this paper
• How Is Influencer Follower Size Related to Brand Responses?

  2024cites this paper
• Live Free and Die: How Social Media Amplify Populist Vaccine Resistance

  2024cites this paper
• Diffusion Models: an Application to Evaluate the Spread of Electric Vehicle on the City of Salerno (South of Italy)

  2024cites this paper
• Pola Komunikasi Politik dalam Menarik Pemilih Pemula pada Pemilihan Presiden 2024 di Kabupaten Bandung

  2024cites this paper
• Analysis of flows in social media uncovers a new multi-step model of information spread

  2024cites this paper
• Opinión pública, planificación y participación ciudadana

  2024cites this paper
• Fostering opinion leaders’ pro-environmental behaviour: examining the mediating role of social media expression and the moderating role of mianzi

  2024cites this paper
• Joint-sensemaking, innovation, and communication management during crisis: Evidence from the DCT applications in China

  2024cites this paper
• Relational Primacy in Electoral Persuasion: Comparative Analysis of Interpersonal Communication, Credibility, and Voter Choice in the 2022 Osun and Ekiti Gubernatorial Elections

  2024cites this paper
• Sensationalism versus Substance: Exploring “Viral” and “Quality” Journalism in the Greek Public Sphere

  2024cites this paper
• Self-Supervised Denoising through Independent Cascade Graph Augmentation for Robust Social Recommendation

  2024cites this paper
• The Theory of Gradual Landing of Public Opinion During Crises

  2024cites this paper
• STRATEGI KOMUNIKASI POLITIK PEMILIHAN PRESIDEN 2024 PEMILIH PEMULA DI KABUPATEN BANDUNG

  2024cites this paper
• On final opinions of the Friedkin-Johnsen model over random graphs with partially stubborn community

  2024cites this paper
• Social Listening: Reputazione e fiducia delle “app sostenibili” nel settore food e moda

  2024cites this paper
• A social network analysis of the citation diffusion of academic articles

  2024cites this paper
• An exploration of having social media influencers deliver a first-line digital intervention to improve body image among adolescent girls: A qualitative study.

  2024cites this paper
• Social network research and meat reduction – an overview of research directions and results from a study in Denmark

  2024cites this paper
• Attributes and Predictors of Opinion Leaders on Twitter: COVID-19 Childhood Vaccination Campaign

  2024cites this paper
• Do influencers view themselves as opinion leaders? An examination of influencers and social media content

  2024cites this paper
• The effect of short game videos on consumers' willingness to purchase virtual items in games: A moderating effect based on game experience

  2024cites this paper
• Identity Driven Information Ecosystems

  2024cites this paper
• The Role of Susceptible Individuals in Spreading Dynamics

  2024cites this paper
• The promise and peril of interpersonal political communication

  2024cites this paper
• Health information-seeking behavior and perceived information source credibility among middle-aged and older adults

  2024cites this paper
• Opinion Leadership via Conversation: How Opinion Leaders Talk About the Media

  2024influential citation
• Misgivings about Environmental Outreach as a Barrier in a Neighborhood Opinion Leader Campaign

  2024cites this paper
• Exploring responses to mainstream news among heavy and non-news users: From high-effort pragmatic scepticism to low effort cynical disengagement

  2024cites this paper
• Unmasking greenwashing – the role of the news media in giving voice to whistleblowers in sustainable finance

  2024influential citation
• Decentralized Opinion Leadership: A Study of Crypto Influencers in the Twitter Discourse on Bitcoin

  2024cites this paper
• Stopping fake news: Who should be banned?

  2024cites this paper
• “I Hope my Partner Will Keep me up-to-date”: How Couples Navigate News Consumption and Avoidance

  2024cites this paper
• Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age

  2024cites this paper
• Social media opinion leaders and information diffusion of crowdfunding projects: Evidence from China

  2024cites this paper
• Devenir « dayan et katz »

  2024cites this paper
• Robustness of open source community multi-project knowledge collaboration network based on structural hole theory.

  2024cites this paper
• Worldwide connections of influencers who promote e-cigarettes on Instagram and TikTok: A social network analysis

  2024cites this paper
• Yeni Nesil Aktivizm ve Dönüşen Aktörleri Kapsamında Disney+ Boykotu’nun Etkinliğinin İncelenmesi

  2024cites this paper
• How culture can affect opinion dynamics: the case of vaccination

  2024cites this paper
• Identifying university opinion leaders during the global crisis: information communication on official websites

  2024cites this paper
• A longitudinal process from media to climate change knowledge: a multigroup comparison of cognitive mediation model based on risk perception

  2024cites this paper
• Social Media Marketing and Electronic Word of Mouth on Customer Preference and Choice in Over-the-Top Media Service Platform

  2024cites this paper
• Dynamic Identification and Optimization of Key Opinion Leaders in Social Networks Using Advanced GCN Models

  2024cites this paper
• The Impact of Social Media Influencers on Generation Z's Consumer Buying Behavior: A Conceptual Analysis

  2024cites this paper
• The rise and fall of WallStreetBets: social roles and opinion leaders across the GameStop saga

  2024cites this paper
• El objeto de la sociología. Hecho social y consecuencias no intencionadas de la acción

  2024cites this paper
• Advancing Muslim Modest Fashion Clothing

  2024cites this paper