Understanding brand performance measures: using Dirichlet benchmarks

No abstract is available for this paper.

• Publication year

  2004

• Venue

  Journal of Business Research

• Publication date

  2004-12-01

• Fields of study

  Business

• Identifiers
  DOI 10.1016/J.JBUSRES.2002.11.001
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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