How algorithmic confounding in recommendation systems increases homogeneity and decreases utility

A. Chaney,Brandon M Stewart,B. Engelhardt

Published 2017 in ACM Conference on Recommender Systems

ABSTRACT

Recommendation systems are ubiquitous and impact many domains; they have the potential to influence product consumption, individuals' perceptions of the world, and life-altering decisions. These systems are often evaluated or trained with data from users already exposed to algorithmic recommendations; this creates a pernicious feedback loop. Using simulations, we demonstrate how using data confounded in this way homogenizes user behavior without increasing utility.

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