That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World

No abstract is available for this paper.

• Publication year

  2008

• Venue

  Marketing science (Providence, R.I.)

• Publication date

  2008-05-01

• Fields of study

  Computer Science, Business, Economics, Psychology

• Identifiers
  DOI 10.1287/mksc.1070.0302
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Get closer to your customers.

  2009cited by this paper
• Defensive Marketing Strategies

  2008cited by this paper
• Stumbling on Happiness

  2008cited by this paper
• Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations

  2007cited by this paper
• You have printed the following article : Modeling Multiattribute Utility , Risk , and Belief Dynamics for New Consumer Durable Brand Choice

  2007cited by this paper
• Consumption Flexibility, Product Configuration, and Market Competition

  2006cited by this paper
• On Customized Goods, Standard Goods, and Competition

  2006cited by this paper
• Detecting change in vague interpretations of landscapes

  2006cited by this paper
• Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

  2005cited by this paper
• Affective Forecasting

  2005cited by this paper
• Customized Products: A Competitive Analysis

  2005cited by this paper
• Overchoice and Assortment Type: When and Why Variety Backfires

  2005cited by this paper
• Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

  2005cited by this paper
• The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice

  2004cited by this paper
• Goal Orientation and Consumer Preference for the Status Quo

  2004cited by this paper
• Product Customization and Price Competition on the Internet

  2003cited by this paper
• Psychological Implications of Customer Participation in Co-Production

  2003cited by this paper
• Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability

  2002cited by this paper
• Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service

  2001cited by this paper
• Conflict and Tradeoffs in Decision Making

  2001cited by this paper
• The Economics of Consumer Knowledge

  2001cited by this paper
• What we do when decisions go awry: Behavioral consequences of experienced regret

  2001cited by this paper
• Projection Bias in Predicting Future Utility

  2000cited by this paper
• Feeling and thinking : the role of affect in social cognition

  2000cited by this paper
• Miswanting: Some Problems in the Forecasting of Future Affective States

  2000cited by this paper
• Regret: A Model of its Antecedents and Consequences in Consumer Decision Making

  2000cited by this paper
• Variety for sale: Mass customization or mass confusion?

  1998cited by this paper
• A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation

  1997cited by this paper
• The Role of Inference in Context Effects: Inferring What You Want from What Is Available

  1997cited by this paper
• A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities

  1995influential reference
• Get Closer to Your Customers by Understanding How They Make Choices

  1993cited by this paper
• THE INFLUENCE OF ANTICIPATING REGRET AND RESPONSIBILITY ON PURCHASE DECISIONS

  1992cited by this paper
• Choice Based on Reasons: The Case of Attraction and Compromise Effects

  1989cited by this paper
• Disappointment and Dynamic Consistency in Choice under Uncertainty

  1986cited by this paper
• The wandering ideal point model: A probabilistic multidimensional unfolding model for paired comparisons data

  1986cited by this paper
• Lady Windermere′s Fanにおける儀礼の過程

  1986cited by this paper
• Risk Premiums for Decision Regret

  1983cited by this paper
• Regret Theory: An alternative theory of rational choice under uncertainty Review of Economic Studies

  1982cited by this paper
• Regret in Decision Making under Uncertainty

  1982cited by this paper

• Pre-Sale Strategies Considering Consumer Anticipated Regret

  2026cites this paper
• Advance Selling Without Disclosing the Regular Price? The Role of Anticipated Regret

  2025cites this paper
• Designing Information to Engage Customers

  2025cites this paper
• Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges

  2025cites this paper
• How online lottery promotions influence consumer responses toward online retailers

  2025cites this paper
• Asu Om Review Vol I

  2024cites this paper
• The Voice of Customers in Customization

  2024cites this paper
• Returns Policy and Anticipated Regret

  2024cites this paper
• Should brand‐owners adopt blockchain to combat deceptive counterfeits when competing with copycats? Impact of consumers' anticipated regret

  2024cites this paper
• Impact of consumers' anticipated regret on brand owners’ blockchain adoption in the presence of a secondhand market

  2024cites this paper
• Consumer self‐design and brand competition

  2023cites this paper
• Supply chain integration in mass customization

  2023cites this paper
• The impact of consumer’s regret on firms’ decisions in a durable good market

  2023cites this paper
• Optimal pricing strategies of e-commerce supply chain considering consumers' anticipated regrets under the background of blockchain anti-counterfeiting technology

  2023cites this paper
• Impacts of consumer regrets on product demos and pricing strategy in new product release

  2023cites this paper
• Supply chain management with uncertainty in consumer perception of product greenness under an eco-label policy

  2023cites this paper
• Optimal return shipping insurance policy with consumers' anticipated regret

  2023cites this paper
• The Impact of Targeted Online Advertising's Pushing Time on Consumers' Browsing Intention: A Study Based on Regret Theory

  2023cites this paper
• Greening level and pricing decisions of the green product supply chain in the presence of consumers' anticipated regret

  2022cites this paper
• Consumer search with anticipated regret

  2022cites this paper
• The impact of the information revolution on the classical sales model

  2022cites this paper
• Pricing strategy of innovative product in supply chain considering anticipated regret

  2022cites this paper
• How Consumer Expertise Influences Preference for Customized Food

  2022cites this paper
• Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret

  2022cites this paper
• Behavior-based pricing: an analysis of the impact of anticipated regret

  2021cites this paper
• Optimal remanufacturing decisions in supply chains considering consumers’ anticipated regret and power structures

  2021cites this paper
• Anticipatory Consumptions

  2020cites this paper
• Kundenintegration und Individualisierung bei digitalen Dienstleistungsinnovationen – Entwicklung eines Methodenbaukastens und Strategietoolkits

  2020cites this paper
• The Effects of Content Ephemerality on Information Processing

  2020cites this paper
• Supply Chain Decision-Making and Coordination considering Anticipated Regret under Price Discount

  2020cites this paper
• Product-Line Design in the Presence of Consumers' Anticipated Regret

  2020influential citation
• How artificial intelligence can change the core of marketing theory

  2020cites this paper
• The effect of attribute originality on consumers’ adoption intention of customization: The role of construal level

  2020cites this paper
• Focus, Uncertain Needs, and Consumer Choice in the Hospital Industry

  2020cites this paper
• Equilibrium Price Dispersion with Search Regret Disutility

  2020cites this paper
• Message‐to‐person versus person‐to‐message: An alternative way to conceptualize personalized advertising

  2019cites this paper
• Time Inconsistency and Product Design: A Strategic Analysis of Feature Creep

  2019cites this paper
• Return Strategies and Online Product Customization in a Dual-Channel Supply Chain

  2019cites this paper
• Institutional Knowledge at Singapore Management University Does Market Competition Lead to Customization?

  2019cites this paper
• New Product Preannouncement: Phantom Products and the Osborne Effect

  2019cites this paper
• The effect of attribute importance and prior knowledge on the perceptions of customization and assortment

  2018influential citation
• The choice between uniqueness and conformity in mass customization

  2018cites this paper
• Entry deterrence/accommodation with imperfect strategic thinking capability

  2018cites this paper
• The consumer production journey: marketing to consumers as co-producers in the sharing economy

  2018cites this paper
• Pricing and Product Design for Vice Goods: A Strategic Analysis

  2018cites this paper
• The Secret of Self-Made: The Potential of Different Types of Consumer Participation for Product Attachment and Commercial Value

  2018cites this paper
• Perceived assortment and consideration of customized products

  2018cites this paper
• Product Involvement and Self-efficacy on Perceived Value of Co-design

  2018cites this paper
• Anticipated Regret and Product Innovation

  2017influential citation
• Entry deterrence/accommodation with imperfect strategic thinking capability

  2017cites this paper
• Fairness Ideals in Distribution Channels

  2016cites this paper
• The Influence of Purchasing Context and Reversibility of Choice on Consumer Responses Toward Personalized Products and Standardized Products

  2016cites this paper
• Vertical Probabilistic Selling under Competition: The Role of Consumer Anticipated Regret

  2016cites this paper
• Brand identity and online self-customisation usefulness perception

  2016cites this paper
• Contextual Deliberation and Preference Construction

  2016cites this paper
• When does web-based personalization really work? The distinction between actual personalization and perceived personalization

  2016cites this paper
• Determinants of consumers' choices and perceived value in mass customization

  2016cites this paper
• Factors influencing preference toward personalized products in gift-giving situations: social relationship as moderating effect between gift buyers and gift recipients and self-construal of gift buyers

  2015cites this paper
• Customers Do Not Always Prefer Personalised Products: The Role of Personalized Options Range in Personalization

  2015cites this paper
• The Demand for One-to-One Customization on the Internet: Evidence from the Retail PC Hardware Industry

  2015cites this paper
• Increasing the consumer-perceived benefits of a mass-customization experience through sales-configurator capabilities

  2014cites this paper
• Mass or Only “Niche Customization”? Why We Should Interpret Configuration Toolkits as Learning Instruments

  2014cites this paper
• Does competition lead to customization

  2014cites this paper
• New Product Preannouncement: Phantom Products, Unexpected Cannibalization and the Osborne Effect

  2014cites this paper
• Value creation through mass customization : an empirical analysis of the requisite strategic capabilities

  2013cites this paper
• Thrill of victory and agony of defeat: Emotional rewards and sales force compensation

  2013cites this paper
• Thrill of victory and agony of defeat: Emotional rewards and sales force compensation

  2013cites this paper
• Customization competition between branded firms: Continuous extension of product line from core product

  2013cites this paper
• Stochastic dominance, regret dominance and regret-theoretic dominance

  2013cites this paper
• Sales configurator capabilities to avoid the product variety paradox: Construct development and validation

  2013cites this paper
• The Double-Edged Sword of Anticipated Regret: Comparative Study in Iran and Germany

  2013influential citation
• The Benefit of Uniform Price for Branded Variants

  2013cites this paper
• Individual differences in consumer value for mass customized products

  2013cites this paper
• Innovative Product Design and Development through Online Customization

  2013cites this paper
• Context-Dependent Preferences and Innovation Strategy

  2013cites this paper
• Differentiate or Imitate? The Role of Context-Dependent Preferences

  2013cites this paper
• When Kiosk Retailing Intimidates Shoppers

  2012cites this paper
• Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision

  2012cites this paper
• The Interactive Effects Of Decision-Making And Expertise On The Experience Of Regret

  2012cites this paper
• Optimization under uncertainty: Sensitivity analysis and regret

  2012cites this paper
• Sales Configurator Capabilities to Prevent Product Variety From Backfiring

  2012cites this paper
• Advance Selling When Consumers Regret

  2012cites this paper
• Self-Control and Incentives: An Analysis of Multiperiod Quota Plans

  2012cites this paper
• Modeling regret effects on consumer post-purchase decisions

  2011cites this paper
• Quality Provision When Customers Get Angry

  2011cites this paper
• Modifications and innovations to research solutions in the lab : a study on the post-adoptive usage behaviors of life scientists

  2011cites this paper
• Modeling regret effects on consumer post‐purchase decisions

  2011cites this paper
• Modeling regret effects on consumer post-purchase decisions

  2011cites this paper
• Selling When Consumers Regret

  2011cites this paper
• I S-shaped Incentive Schemes and Pay Caps

  2011cites this paper
• Brand familiarity and product knowledge in customization

  2010cites this paper
• An empirical study of variety and bundling effects on choice and satisfaction : new telecommunication and media services

  2010cites this paper
• Standard vs. Custom Products: Variety, Lead Time, and Price Competition

  2009cites this paper
• Self-Control and Optimal Goals: A Theoretical Analysis

  2009cites this paper
• Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options

  2009cites this paper
• Relevancy Is Robust Prediction , Not Alleged Realism

  2009cites this paper
• The Price of Consumer Regret

  2009cites this paper
• Consumer response to and choice of customized versus standardized systems

  2009cites this paper
• The effects of variety and bundling on choice and satisfaction: Applications to new telecommunication and media services

  2009cites this paper
• Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice

  2009cites this paper