Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence

No abstract is available for this paper.

• Publication year

  2002

• Venue

  Journal of Advertising

• Publication date

  2002-10-01

• Fields of study

  Business, Psychology, Computer Science

• Identifiers
  DOI 10.1080/00913367.2002.10673675
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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