Social networks have the surprising property of being “searchable”: Ordinary people are capable of directing messages through their network of acquaintances to reach a specific but distant target person in only a few steps. We present a model that offers an explanation of social network searchability in terms of recognizable personal identities: sets of characteristics measured along a number of social dimensions. Our model defines a class of searchable networks and a method for searching them that may be applicable to many network search problems, including the location of data files in peer-to-peer networks, pages on the World Wide Web, and information in distributed databases.
Identity and Search in Social Networks
D. J. Watts,D. J. Watts,P. Dodds,M. Newman
Published 2002 in Science
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- Publication year
2002
- Venue
Science
- Publication date
2002-05-17
- Fields of study
Sociology, Physics, Computer Science, Medicine
- Identifiers
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- Source metadata
Semantic Scholar, PubMed
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