The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making

No abstract is available for this paper.

• Publication year

  2009

• Venue

  Journal of Marketing

• Publication date

  2009-09-01

• Fields of study

  Business

• Identifiers
  DOI 10.1509/jmkg.73.5.19
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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