Media effect in commercial sponsorship

No abstract is available for this paper.

• Publication year

  1999

• Venue

  European Journal of Marketing

• Publication date

  1999-04-01

• Fields of study

  Business

• Identifiers
  DOI 10.1108/03090569910253170
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Image management in sport organisations: the creation of value

  1999cited by this paper
• Focusing commercial sponsorship on the internal corporate audience

  1998cited by this paper
• Modeling the Impact of Olympic Sponsorship on Corporate Image

  1996cited by this paper
• Corporate Branding and Connoisseurship

  1995cited by this paper
• Awareness of Sponsorship and Corporate Image: An Empirical Investigation

  1994cited by this paper
• Managing brand equity: Capitalizing on the value of a brand name

  1993cited by this paper
• Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal

  1991cited by this paper
• Brand building in the 1990s

  1991cited by this paper
• A Better Advertising Planning Grid

  1991cited by this paper
• Brand‐building in the 1990s

  1991cited by this paper
• Corporate identity: making business strategy visible through design

  1991cited by this paper
• Sponsorship – Legitimising the Medium

  1991cited by this paper
• Sponsorship and the Image of the Sponsor

  1991cited by this paper
• Corporate Identity: Making Business Strategy Visible Through Design

  1990cited by this paper
• A Perspective on Brands

  1990cited by this paper
• Performance Analysis of Advertising in Competing Media Vehicles

  1990cited by this paper
• Social Communication in Advertising: Persons, Products and Images of Well Being

  1989cited by this paper
• A new approach to the corporate image management process

  1989cited by this paper
• Positioning Strategy in Retailing

  1989cited by this paper
• Branding Terminology – The Real Debate

  1989cited by this paper
• Communication and persuasion : central and peripheral routes to attitude change

  1988cited by this paper
• Social communication in advertising : persons, products & images of well-being

  1986cited by this paper
• Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods

  1986cited by this paper
• Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance

  1986cited by this paper
• Exploring the Development of Store Images

  1986cited by this paper
• Informational and Transformational Advertising: the Differential Effects of Time

  1984cited by this paper
• Corporate Identity: Beyond the Visual Overstatements

  1984cited by this paper
• The Fashion System

  1983cited by this paper
• Humanistic Advertising: A Holistic Cultural Perspective

  1983cited by this paper
• How Advertising Works: A Planning Model

  1980cited by this paper
• Who Pays the Piper?

  1980cited by this paper
• Advertising Communication: Print Vs. TV

  1974cited by this paper
• How Does the Medium Affect the Message?

  1974cited by this paper
• Marketing management : analysis, planning, and control

  1973cited by this paper
• Evaluating Vehicle Source Effects

  1972cited by this paper
• Marketing communications : decision-making as a process of interaction between buyer and seller

  1972cited by this paper
• Do Media Vary in Effectiveness?

  1970cited by this paper
• A Behavioral Conception of Retail Image

  1968cited by this paper
• Elements of Semiology

  1967cited by this paper
• Understanding Media: The Extensions of Man

  1964cited by this paper
• Two Source Effects in Magazine Advertising

  1964cited by this paper
• Three Measures of the Advertising Value of Media Context

  1962cited by this paper
• PROCESSES OF OPINION CHANGE

  1961cited by this paper
• The principle of congruity in the prediction of attitude change.

  1955cited by this paper
• Communication and persuasion

  1954cited by this paper
• The influence of source credibility on communication effectiveness

  1953cited by this paper
• The Influence of Source Credibility on Communication Effectiveness

  1951cited by this paper

• Revolutionizing Formula 1 broadcasting: unveiling the impact of personalized virtual advertising on brand recall through eye-tracking

  2025cites this paper
• The Impact of Sponsorship Contract Announcements on Stock Price Reaction: Evidence from the Korea Baseball Organization (KBO) Cases

  2024cites this paper
• Can counter‐advertising dilute marketing effects of alcohol sponsorship of elite sport: A field experiment

  2023cites this paper
• The effect of articulation in sports posters on betting behavior

  2023cites this paper
• Sponsorship image and value creation in E-sports

  2022cites this paper
• CSR Engagement and Identification with the Moderating Effect of Social Capital and Construal Level

  2022cites this paper
• Mega versus local event sponsorships

  2022cites this paper
• Eleştirel Halkla İlişkilerin Görmezden Geldiği Bir Alan Olarak Sponsorluk: Türkiye’de Lisansüstü Tezler Üzerine Bir İnceleme

  2022cites this paper
• INFLUENCING FACTORS ON ADOPTION OF TELKOMSEL MAXSTREAM VIDEO STREAMING APPLICATION USING MODIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2)

  2022cites this paper
• Added value for sponsors: a study of network in football 2011–2018

  2021cites this paper
• The Influence of Second Screen Multitasking on Sponsorship Effects

  2021cites this paper
• Examining Engagement With Sport Sponsor Activations on Twitter

  2021cites this paper
• The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement

  2021cites this paper
• How Sports Sponsorship Influences a Sponsor's Financial Performance: A Case Study from the Korea Baseball Organization

  2021cites this paper
• Social and Financial Signalling to Increase Fundraising Revenue in Museums

  2021cites this paper
• Impact of Sports Sponsorship on Share Prices of Sponsoring Firm: Evidence from Pakistan Supper League (PSL)

  2020cites this paper
• Which Kind of Sponsor Brand Crisis Most Decreases Sport-Event Brand Evaluation?—The Moderating Effects of Brand Relationship Norms

  2020cites this paper
• Success factors in managing the sponsor–sponsee relationship—a fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany

  2020cites this paper
• Reverse effects of sponsorship: Establishing sport brand equity

  2020cites this paper
• THE SPONSOR OF MY RIVAL TEAM IS MY ENEMY: THE IMPACT OF COMPETITIVE TEAM SPONSORSHIP ON PURCHASING INTENTION

  2020cites this paper
• Parents’ reactions to unhealthy food v. pro-health sponsorship options for children’s sport: an experimental study

  2020cites this paper
• Kommunikationspolitik

  2020cites this paper
• The Power of a Mayor’s Social Media Posts to Create a Support Base of Young Local Citizens: A Case Study

  2020cites this paper
• Event Marketing in the Healthcare Industry: Opportunities, Practices and Challenges

  2020cites this paper
• National Team Fans

  2020cites this paper
• RAKİBİMİN SPONSORU BENİM DÜŞMANIMDIR: RAKİP TAKIM SPONSORLUĞUNUN SATIN ALMA NİYETLERİ ÜZERINDEKİ ETKISİ

  2020cites this paper
• Corporate Sponsoring

  2020cites this paper
• Lappeenranta-Lahti University of Technology LUT School of Business and Management Master’s Programme in International Marketing Management (MIMM)

  2019cites this paper
• Spillover effects in marketing: integrating core research domains

  2019cites this paper
• The Impact of Mega Sporting Events on Host Country's Destination Images: The Cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships

  2019cites this paper
• Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor–sponsee relationships

  2019cites this paper
• Media vehicles as media context in advertising: The influence on perception of unknown vs. well-established brands

  2019cites this paper
• An examination of women’s sport sponsorship: a case study of female Australian Rules football

  2019cites this paper
• Towards an understanding of the characteristics and success factors of social sponsorship relationships : Finnish perspective

  2019cites this paper
• Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies

  2019cites this paper
• The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility

  2019cites this paper
• TÜRKİYE’NİN İLK 500 SANAYİ KURULUŞUNUN SPONSORLUK UYGULAMALARI: KURUMSAL WEB SAYFALARI ÜZERİNE BİR ANALİZ

  2019cites this paper
• Unhealthy sport sponsorship at the 2017 AFL Grand Final: a case study of its frequency, duration and nature

  2019cites this paper
• Spillover effects in marketing: integrating core research domains

  2019cites this paper
• Applying a Causal Ambush Marketing Framework to Social Media: The ‘Pleasure is Diverse’ Campaign and the Australian Marriage Amendment

  2019cites this paper
• Understanding the factors that influence brand-image of a business school brand: a recruiters prospective

  2019cites this paper
• The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: a randomised controlled trial

  2018cites this paper
• Can a team be given wings?: Hungarian ice hockey as a potential sponsorship platform for Red Bull

  2018cites this paper
• Sponzoring týmu Big Shock Racing a jejich vzájemná spolupráce

  2018cites this paper
• Sponsoring sportowy jako forma współpracy przedsiębiorstw oraz sportowców

  2018cites this paper
• Choir Leadership Development : An Event Management Study for the Savonlinna Opera Festival

  2018cites this paper
• Sponsoring the football national team

  2018cites this paper
• The impact of Beijing Olympic Sponsorship Program on annual report social disclosure by local sponsors

  2018cites this paper
• BLINDNESS TO SPONSOR: APPLICATION TO SPORTS EVENT POSTERS

  2018cites this paper
• The Use of Brand Function in Sport Event Sponsorship

  2018influential citation
• Why Do Students Choose Vocational School? Lesson Learned From Indonesian Vocational Education

  2018cites this paper
• CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS

  2018cites this paper
• Influence of the Brand Identity Harmony on the Brand Image Transfer: Analyzing the Multiple Fair Sponsorship

  2018cites this paper
• Identifying factors affecting the presence of football fans in stadiums The barriers of sports sponsorship in Mazandaran province manufacturing companies

  2018cites this paper
• Valuation of athlete endorsers – a framework for the valuation professional golfers

  2017cites this paper
• The Effect of Event Sponsorship on Customer’s Brand Awarness and Purchase Intention—A Case Study of Toyota Vietnam

  2017cites this paper
• An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence

  2017cites this paper
• The Personal Value Structures of Rally Spectators and Rally Team Members

  2017cites this paper
• Megamarketing an Event using Integrated Marketing communications

  2017cites this paper
• A study on role of advertising media for sports marketing in India

  2017cites this paper
• Community junior sport sponsorship: an online experiment assessing children’s responses to unhealthy food v. pro-health sponsorship options

  2017cites this paper
• A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship

  2016cites this paper
• BRAND SPILLOVER EFFECTS WITHIN A SPONSOR PORTFOLIO : THE INTERACTION OF IMAGE CONGRUENCE AND PORTFOLIO

  2016cites this paper
• The Influence of Generational Cohort and Self-Congruity in Social Sponsorship: a Study in a Developing Country

  2016cites this paper
• Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey

  2016cites this paper
• BRAND SPILLOVER EFFECTS WITHIN A SPONSOR PORTFOLIO: THE INTERACTION OF IMAGE CONGRUENCE AND PORTFOLIO SIZE

  2016cites this paper
• Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship

  2016cites this paper
• Does the sport-related food environment support children's right to health?

  2016cites this paper
• Leveraging research on activation: Quester and thompson’s (2001) impact on the field of sponsorship

  2016cites this paper
• The impact of the visual merchandise display on consumer purchases of luxury brands : the moderating role of cultural capital

  2016cites this paper
• Mega Versus Local Sport Sponsorships

  2016influential citation
• Lessons in Managing Visitors Experience: The Case of Future Music Festival Asia (FMFA) 2014 in Malaysia☆

  2016cites this paper
• Instrumente der Kommunikation – eine Einführung in das Handbuch

  2016cites this paper
• Spillover Effect of Sport Team Performance on the Value of Corporate Sponsors and Affiliated Firms

  2016cites this paper
• Child and parent recall of gambling sponsorship in Australian sport

  2016cites this paper
• Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs Versus Large Organisations

  2016cites this paper
• Young scholars' experiences of academic sponsorship in China: addressing the gap in student-sponsor communication

  2016cites this paper
• “I support your team, support me in turn!”: The driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging activities

  2016cites this paper
• Sponsorship relations in youth mobility projects

  2016cites this paper
• Managing sport mega-events

  2016cites this paper
• O impacto do patrocínio na atitude e intenção de compra dos consumidores: estudo do caso do patrocínio do Festival NOS Alive

  2015cites this paper
• Investigation of the effectiveness of advertisement in sport stadiums on the rate of spectators' awareness of the advertised products

  2015cites this paper
• From Sponsorship to Partnership in Arts and Business Relations

  2015cites this paper
• Enhancing purchase intentions through sponsor entitativity: untangling the process

  2015cites this paper
• Oczekiwania sponsorów a relacje z klubami sportowymi

  2015cites this paper
• The Sponsors’ Perspective

  2015cites this paper
• The role of the fit construct and sponsorship portfolio size for event sponsorship success: A field study

  2015cites this paper
• Mejora de la calidad de vida del residente a través de estrategias de marketing: Un análisis comparado entre México y España.

  2015cites this paper
• THE ANALYSIS OF THE SPONSORSHIP ACTIVITIES OF THE BANKS THROUGH THEIR CORPORATE WEB PAGES

  2015influential citation
• The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects

  2015cites this paper
• Unlocking advertising, activation and sponsorship in an emerging market

  2015cites this paper
• An investigation into the culture of private sector support for core creative arts in Ethiopia.

  2015cites this paper
• The Sport Sponsorship Process and Relationships : A Case Study of Sports Teams in Sweden

  2015influential citation
• Development of the Social Responsibility Program (Aspect of Energy & Environmenrs) under CO 2 Emission Trading Systems

  2015cites this paper
• Delivering Sport Events - The Arena Concept in sports from a Network Perspective

  2015cites this paper
• Sponsor Satisfaction in a Regional Charity Sport Event

  2015cites this paper
• Sports sponsorship effects on customer equity: an Asian market application

  2015cites this paper
• A Path Analytic Model of the Relationship between Event Involvement and Sponsors Recall

  2015cites this paper
• Soiko yritysbrändi? : kuuntelukontekstin vaikutus äänilogojen välittämiin merkityksiin

  2015cites this paper
• W stronę partnerstwa. Przemiany w relacjach kultury i biznesu w Europie

  2015cites this paper