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Product Contagion: Changing Consumer Evaluations through Physical Contact with “Disgusting” Products
Andrea C. Morales,G. Fitzsimons
Published 2007 in Journal of Marketing Research
ABSTRACT
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- Publication year
2007
- Venue
Journal of Marketing Research
- Publication date
2007-05-01
- Fields of study
Business, Psychology
- Identifiers
- External record
- Source metadata
Semantic Scholar
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- No concepts are published for this paper.
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