Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

No abstract is available for this paper.

• Publication year

  2015

• Venue

  Journal of Retailing

• Publication date

  2015-06-01

• Fields of study

  Business

• Identifiers
  DOI 10.1016/J.JRETAI.2014.12.009
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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