Evolving viral marketing strategies

No abstract is available for this paper.

• Publication year

  2010

• Venue

  Annual Conference on Genetic and Evolutionary Computation

• Publication date

  2010-07-07

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.1145/1830483.1830701
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Modeling the Diffusion of Innovations Through Small-World Networks

  2010cited by this paper
• Social Media Marketing: Web X.0 of Opportunities

  2010cited by this paper
• The Social Value of Word-of-Mouth Programs: Acceleration versus Acquisition

  2009cited by this paper
• The Role of Hubs in the Adoption Process

  2009cited by this paper
• Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends

  2008cited by this paper
• The NPV of bad news

  2007cited by this paper
• A Critical Review of Marketing Research on Diffusion of New Products

  2007cited by this paper
• Influentials, Networks, and Public Opinion Formation

  2007cited by this paper
• Building and assurance of agent-based models: An example and challenge to the field

  2007influential reference
• The Effect of Word of Mouth on Sales: Online Book Reviews

  2006cited by this paper
• Automatic Tuning of Agent-Based Models Using Genetic Algorithms

  2005cited by this paper
• The dynamics of viral marketing

  2005influential reference
• Evolutionary optimization in uncertain environments-a survey

  2005cited by this paper
• Universal behavior in a generalized model of contagion.

  2004cited by this paper
• A New Product Growth for Model Consumer Durables

  2004cited by this paper
• Maximizing the spread of influence through a social network

  2003influential reference
• A simple model of global cascades on random networks

  2002cited by this paper
• Mining the network value of customers

  2001cited by this paper
• Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

  2001influential reference
• Emergence of Scaling in Random Networks

  1999cited by this paper
• Active Nonlinear Tests (Ants) of Complex Simulation Models

  1998influential reference
• Collective dynamics of ‘small-world’ networks

  1998cited by this paper
• Social Network Analysis: Methods and Applications

  1994cited by this paper
• Adaptation in Natural and Artificial Systems: An Introductory Analysis with Applications to Biology, Control, and Artificial Intelligence

  1992cited by this paper
• On the evolution of random graphs

  1984cited by this paper
• The evolution of random graphs

  1984cited by this paper
• Computer simulation of a living cell

  1970cited by this paper
• The diffusion of hybrid seed corn in two Iowa communities

  1943cited by this paper
• Variabilita e Mutabilita.

  1913cited by this paper
• Influentials, Networks, and Public Opinion Formation

  year unknowncited by this paper

• Examining the Conditional Process of Viral Marketing: The Role of Message Antecedents, Brand Mediators, and Consumer Engagement on Purchase Intention and Word-of-Mouth

  2025cites this paper
• Expansion and Exploration of the Superdiffuser Model With Agent-Based Modeling

  2024cites this paper
• Conspiracy Network in Facebook Pages: An Agent Based Model of Misleading Information in an Echo Chamber

  2023cites this paper
• Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia

  2022cites this paper
• Data forwarding: A new VoteRank and Assortativity based approach to improve propagation time in social networks

  2022cites this paper
• VİRAL PAZARLAMANIN DİJİTAL DÜNYADA SATIN ALMA DAVRANIŞLARINA ETKİSİ: K KUŞAĞI ÜZERİNE BİR İNCELEME

  2022cites this paper
• Benchmarking Cost-Effective Opinion Injection Strategies in Complex Networks

  2022cites this paper
• Evolutionary Computation in Social Propagation over Complex Networks: A Survey

  2021cites this paper
• The Role of Viral Marketing in Social Media on Brand Recognition and Preference

  2021cites this paper
• Finding influential users in microblogs: state-of-the-art methods and open research challenges

  2021cites this paper
• An agent-based system for modeling users' acquisition and retention in startup apps

  2021cites this paper
• Negative Influence Gradients Lead to Lowered Information Processing Capacity on Social Networks

  2020cites this paper
• Evolutionary multiobjective optimization to target social network influentials in viral marketing

  2020cites this paper
• The evolution of a mobile payment solution network

  2019cites this paper
• Predicting the influence of viral message for VM campaign on Weibo

  2019cites this paper
• Modelo para el análisis y la simulación del proceso de difusión del marketing viral

  2019cites this paper
• References

  2019cites this paper
• The Viral Marketing (VM) Role in Directing Customer Purchasing Decisions Regarding Fast Food in Egypt

  2019cites this paper
• Modelling the Impact of Transit Media on Information Spreading in an Urban Space Using Cellular Automata

  2019cites this paper
• Influencing Information Spreading Processes in Complex Networks with Probability Spraying

  2018cites this paper
• Simulation and forecasting of digital pricing models for an e-procurement platform using an agent-based simulation model

  2018cites this paper
• Advertising to Early Trend Propagators: Evidence from Twitter

  2018cites this paper
• Viral coefficient – Unveiling the Holy Grail of online marketing

  2018cites this paper
• The Role of Seeding in Multi-Stage vs. Two-Stage Diffusion Models

  2017cites this paper
• A joint analysis of production and seeding strategies for new products: an agent-based simulation approach

  2017influential citation
• Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application

  2017cites this paper
• Mixture Seeding for Sustainable Information Spreading in Complex Networks

  2017cites this paper
• Engineering viral growth

  2016cites this paper
• A picture is worth a thousand words: an empirical study on the influence of content visibility on diffusion processes within a virtual world

  2016cites this paper
• Automatic media planning: Optimal advertisement placement problems

  2016cites this paper
• Incorporating awareness and genetic-based viral marketing strategies to a consumer behavior model

  2016influential citation
• Discovering top-k non-redundant clusterings in attributed graphs

  2016cites this paper
• A Soft Computing Approach for Targeted Product Promotion on Social Networks

  2016cites this paper
• Application of Simulation and Optimization Approaches in Supply-Constrained Innovation Diffusion

  2016cites this paper
• An exploration of creative managers' perspectives on digital creativity: the impact of viral campaigns on creative processes, appeals and creative teams in UK advertising agencies

  2016cites this paper
• How to Impress Social Media Friends: The Social Motivations for Sharing Viral Content

  2016cites this paper
• Using Estimated Personality of Social Network Members for Finding Influential Nodes in Viral Marketing

  2015influential citation
• How does marketing become viral? : An investigation of the dynamics in digital campaigns

  2015cites this paper
• Choice of optimization routine for multi-agent models: A caseof viral video marketing campaign

  2015influential citation
• Simulation of tariff plan selection by online users using Agent Based Models

  2015cites this paper
• The Complexities of Agent-Based Modeling Output Analysis

  2015cites this paper
• Half a Billion Simulations: Evolutionary Algorithms and Distributed Computing for Calibrating the Simpoplocal Geographical Model

  2015cites this paper
• Using Social Media Content to Inform Agent-based Models for Humanitarian Crisis Response

  2014cites this paper
• The Impact Of Viral Marketing On Corporate Brand Reputation

  2014cites this paper
• A ComprehensiveFramework for Identifying Viral Marketing's Influencers in Twitter

  2014cites this paper
• DYNAMOD—An Agent Based Modeling Framework: Applications to Online Social Networks

  2014cites this paper
• Simulating Digital Businesses using an Agent Based Modeling approach

  2014cites this paper
• Viral Video Diffusion in a Fixed Social Network: An Agent-based Model☆

  2014cites this paper
• Search for the optimal strategy to spread a viral video: Anagent-based model optimized with genetic algorithms

  2014influential citation
• Managing production level in new product diffusion: an agent-based simulation approach

  2014cites this paper
• Viral marketing for dedicated customers

  2014cites this paper
• The impact of network characteristics on the diffusion of innovations

  2014cites this paper
• Modélisation de la dynamique des systèmes de peuplement : de SimpopLocal à SimpopNet

  2014cites this paper
• Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion

  2013cites this paper
• A hybrid simulation framework for the newsvendor problem with advertising and viral marketing

  2013cites this paper
• Negative Effects of Incentivised Viral Campaigns for Activity in Social Networks

  2013cites this paper
• Analysis and mining of online social networks: emerging trends and challenges

  2013cites this paper
• Competing for Influencers in a Social Network

  2013cites this paper
• Targeting Revenue Leaders for a New Product

  2013cites this paper
• Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

  2013cites this paper
• NET Institute*

  2013cites this paper
• Towards an Understanding of the Antecedents of Influence in Virtual Communities

  2012cites this paper
• When Does Simulated Data Match Real Data? Comparing Model Calibration Functions Using Genetic Algorithms

  2012cites this paper
• Integrating Social Network Effects in Product Design and Diffusion

  2012cites this paper
• The Discontinuous Diffusion of User-Generated Content

  2012influential citation
• Incorporating Social Impact on New Product Adoption in Choice Modeling: A Case Study in Green Vehicles

  2012influential citation
• Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration vs. Expansion

  2012cites this paper
• Scientific publication recommendations based on collaborative citation networks

  2012cites this paper
• Informational Epidemics and Synchronized Viral Contagion in Social Networks

  2012cites this paper
• Agent-based Models of Geographical Systems

  2012cites this paper
• Graphical multiagent models

  2011cites this paper
• Estimating functional agent-based models: an application to bid shading in online markets format

  2011cites this paper
• Business Applications and Research Questions Using Spatial Agent-Based Models

  2011cites this paper
• TOPIC DIFFUSION MODEL ON SOCIAL NETWORKS

  2011cites this paper
• Differential Adaptive Diffusion: Understanding Diversity and Learning whom to Trust in Viral Marketing

  2011cites this paper
• Sosiaalisen median hyödyntäminen suusanallisessa e-markkinoinnissa

  2011cites this paper
• Agent-Based Modeling in Marketing: Guidelines for Rigor

  2011cites this paper
• Sociotechnical simulation and evolutionary algorithm optimization for routing siren vehicles in a water distribution contamination event

  2011cites this paper
• When does simulated data match real data?

  2011cites this paper
• Intelligent Viral Marketing Algorithm over Online Social Network

  2011cites this paper
• Modeling Information Diffusion in Networks with Unobserved Links

  2011cites this paper
• Evolutionary Robustness Checking in the Artificial Anasazi Model

  2010cites this paper