Differential Susceptibility to Media Effects Model

P. Valkenburg,J. Peter

Published 2013 in The International Encyclopedia of Media Psychology

ABSTRACT

In this theoretical article, we introduce the Differential Susceptibility to Media Effects Model (DSMM), a new, integrative model to improve our understanding of media effects. The DSMM organizes, integrates, and extends the insights developed in earlier microlevel media-effects theories. It distinguishes 3 types of susceptibility to media effects: dispositional, developmental, and social susceptibility. Using the analogy of a mixing console, the DSMM proposes 3 media response states that mediate media effects: cognitive, emotional, and excitative. The assumptions on which the DSMM is based together explain (a) why some individuals are more highly susceptible to media effects than others, (b) how and why media influence those individuals, and (c) how media effects can be enhanced or counteracted.

PUBLICATION RECORD

  • Publication year

    2013

  • Venue

    The International Encyclopedia of Media Psychology

  • Publication date

    2013-04-01

  • Fields of study

    Psychology

  • Identifiers
  • External record

    Open on Semantic Scholar

  • Source metadata

    Semantic Scholar

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