When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)

No abstract is available for this paper.

• Publication year

  2001

• Venue

  Journal of Consumer Psychology

• Publication date

  Unknown publication date

• Fields of study

  Psychology

• Identifiers
  DOI 10.1207/S15327663JCP1101_4
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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