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The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands
P. Verhoef,Penny N. Spring,J. Hoekstra,P. Leeflang
Published 2003 in Decision Support Systems
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- Publication year
2003
- Venue
Decision Support Systems
- Publication date
2003-03-01
- Fields of study
Business, Computer Science
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Semantic Scholar
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