Value Propositions in Service Systems Enabled by Digital Technology: A Field Based Design Science Approach

. It considers the advancement of existing like-wise the development of new value propositions. In particular, the V di P-developer highlights the roles of digital technology in service systems and establishes a framework to consider both, digital technology and service systems, in the development of value propositions. Using a field-based design-science approach to research, this paper shows how the framework for value proposition building is iteratively developed, applied and evaluated as a joint initiative by researchers and practitioners. The designed artefact, the V di P-developer, enables organizations to systematically improve and develop value propositions by bringing management perspectives and service design elements together in one compact framework.

• Publication year

  2018

• Venue

  Journal of Software Maintenance and Evolution: Research and Practice

• Publication date

  2018-12-06

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.15358/2511-8676-2018-4-6
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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