Gamification as a Mean of Driving Online Consumer Behaviour: SOR Model Perspective

No abstract is available for this paper.

• Publication year

  2016

• Venue

  The Engineering Economics

• Publication date

  2016-02-25

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.5755/J01.EE.27.1.13198
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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