The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

No abstract is available for this paper.

• Publication year

  2017

• Venue

  Journal of Product & Brand Management

• Publication date

  2017-03-28

• Fields of study

  Business

• Identifiers
  DOI 10.1108/JPBM-10-2016-1348
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

  2019cited by this paper
• Experiential Marketing

  2019cited by this paper
• Understanding Customer Experience Throughout the Customer Journey

  2016cited by this paper
• An integrated model of customer-brand engagement: Drivers and consequences

  2016cited by this paper
• Testing measurement invariance of composites using partial least squares

  2016influential reference
• Capturing consumer engagement: duality, dimensionality and measurement

  2016cited by this paper
• Customer engagement: the construct, antecedents, and consequences

  2016cited by this paper
• Antecedents of consumer brand engagement and brand loyalty

  2016influential reference
• Interactive brand experience pathways to customer-brand engagement and value co-creation

  2016cited by this paper
• Competitive Advantage through Engagement

  2016cited by this paper
• Consumer engagement in online brand communities: a social media perspective

  2015cited by this paper
• Consumer–Brand Engagement

  2015influential reference
• A higher-order model of consumer brand engagement and its impact on loyalty intentions

  2015influential reference
• Antecedents of brand love in online network-based communities. A social identity perspective

  2015cited by this paper
• Destination brand experience and visitor behavior: testing a scale in the tourism context.

  2014cited by this paper
• The use of partial least squares and graph theory to assess variability in spatial memory networks

  2014influential reference
• Exploring positively- versus negatively-valenced brand engagement: a conceptual model

  2014influential reference
• Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

  2014influential reference
• A Generalized Multidimensional Scale for Measuring Customer Engagement

  2014cited by this paper
• Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

  2014cited by this paper
• The etiology of the frugal consumer

  2014cited by this paper
• Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

  2014cited by this paper
• A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

  2013cited by this paper
• The Impact of Brand Experience on Downtown Success

  2013cited by this paper
• Customer Engagement: Exploring Customer Relationships Beyond Purchase

  2012cited by this paper
• Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models

  2012cited by this paper
• Sensory marketing: the multi‐sensory brand‐experience concept

  2011influential reference
• PLS-SEM: Indeed a Silver Bullet

  2011influential reference
• Exploring customer brand engagement: definition and themes

  2011influential reference
• Demystifying customer brand engagement: Exploring the loyalty nexus

  2011influential reference
• Customer Engagement

  2011influential reference
• Materialism and brand engagement as shopping motivations

  2011cited by this paper
• Shifts in sensory dominance between various stages of user-product interactions.

  2010cited by this paper
• Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

  2010cited by this paper
• From salad to bowl: The role of sensory analysis in product experience research

  2010cited by this paper
• Customer Engagement Behavior: Theoretical Foundations and Research Directions

  2010cited by this paper
• The Process of Customer Engagement: A Conceptual Framework

  2009cited by this paper
• The use of partial least squares path modeling in international marketing

  2009influential reference
• The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

  2009cited by this paper
• Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

  2009influential reference
• An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

  2009influential reference
• Engaging the Consumer 1 Engaging the Consumer : The Science and Art of the Value Creation Process

  2009cited by this paper
• Customer Experience Creation: Determinants, Dynamics and Management Strategies

  2009cited by this paper
• Confirmatory Tetrad Analysis in PLS Path Modeling

  2008cited by this paper
• INTRODUCING PRODUCT EXPERIENCE

  2008cited by this paper
• Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models

  2008cited by this paper
• Service-dominant logic: continuing the evolution

  2008cited by this paper
• Understanding customer experience.

  2007cited by this paper
• How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer

  2007cited by this paper
• The emotional power of music: how music enhances the feeling of affective pictures.

  2006cited by this paper
• How to facilitate immersion in a consumption experience: appropriation operations and service elements

  2006cited by this paper
• Linking Brand Equity to Customer Equity

  2006influential reference
• Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research

  2005cited by this paper
• A Reappraisal of the Role of Emotion in Consumer Behavior

  2005cited by this paper
• Broad sensory branding

  2005cited by this paper
• Play, Flow, and the Online Search Experience

  2004cited by this paper
• Merging the senses into a robust percept.

  2004cited by this paper
• Evolving to a New Dominant Logic for Marketing

  2004cited by this paper
• Common method biases in behavioral research: a critical review of the literature and recommended remedies.

  2003influential reference
• Product involvement/brand loyalty: is there a link?

  2003cited by this paper
• Revenue Premium as an Outcome Measure of Brand Equity

  2003cited by this paper
• A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

  2003cited by this paper
• Managing the Total Customer Experience

  2002cited by this paper
• Index Construction with Formative Indicators: An Alternative to Scale Development

  2001cited by this paper
• Developing and validating a multidimensional consumer-based brand equity scale

  2001influential reference
• Intersensory redundancy guides attentional selectivity and perceptual learning in infancy.

  2000cited by this paper
• An examination of selected marketing mix elements and brand equity

  2000cited by this paper
• Managing Brand Equity

  1999influential reference
• The role of emotions in marketing

  1999influential reference
• Welcome to the experience economy.

  1998cited by this paper
• Does it Matter If it Smells? Olfactory Stimuli as Advertising Executional Cues

  1998cited by this paper
• Conceptualizing Consumer Experiences in Cyberspace

  1998cited by this paper
• A study of the relationships between cognitive appraisals and consumption emotions

  1997cited by this paper
• Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?

  1996influential reference
• Immersive virtual reality technology

  1995cited by this paper
• The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

  1994influential reference
• CONFIRMATORY TETRAD ANALYSIS

  1993cited by this paper
• Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

  1993influential reference
• The Experience of Time As a Function of Musical Loudness and Gender of Listener

  1992cited by this paper
• Appraisal determinants of discrete emotions.

  1991cited by this paper
• Managing Brand Equity

  1991cited by this paper
• Music, Mood, and Marketing:

  1990cited by this paper
• A causal model of consumer involvement

  1989cited by this paper
• The Role of Involvement in Attention and Comprehension Processes

  1988cited by this paper
• The Influence of Background Music on the Behavior of Restaurant Patrons

  1986cited by this paper
• Consumer Search: An Extended Framework

  1986cited by this paper
• Measuring the Involvement Construct

  1985influential reference
• Patterns of cognitive appraisal in emotion.

  1985cited by this paper
• Audience Involvement in Advertising: Four Levels

  1984cited by this paper
• Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

  1983cited by this paper
• A Theoretical Model for the Study of Product Importance Perceptions

  1983cited by this paper
• The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

  1982cited by this paper
• Using Background Music to Affect the Behavior of Supermarket Shoppers

  1982cited by this paper
• Evaluating structural equation models with unobservable variables and measurement error.

  1981cited by this paper
• Activation Research: Psychobiological Approaches in Consumer Research

  1979cited by this paper
• The Effects of Product Involvement and Task Definition on Anticipated Consumer Effort

  1978cited by this paper
• Modern factor analysis

  1961cited by this paper
• [Experimental study].

  1958influential reference
• Social Behavior as Exchange

  1958cited by this paper

• The double-edged sword: polarized stakeholder engagement with corporate sociopolitical activism and its downstream effects on brand performance

  2026cites this paper
• Effects of User Experience on Satisfaction and Behavioral Intentions in Metaverse Model Houses

  2026cites this paper
• The Meaning of Brand Awareness, Brand Experience, and Brand Engagement in Building Consumer Loyalty

  2025cites this paper
• Leveraging Augmented Reality for Enhanced Customer Engagement in Digital Marketing

  2025cites this paper
• Conceptualizing transformative tourism experiences: An integrative framework for entrepreneurs

  2025cites this paper
• Exploring social media branded customer experience and engagement

  2025cites this paper
• Building Social Media Brand Engagement: The Role of Content Quality, Source Credibility, and Customer-Based Brand Equity

  2025cites this paper
• Dynamic Expectation–Satisfaction Relationship in Sustainable Experiences with Product: A Comparative Study of Durable Goods, FMCG, and Digital Products

  2025cites this paper
• Building brand equity through new product introduction: the moderation mediation effect of brand storytelling and consumer engagement

  2025cites this paper
• The impact of advertisement disclosure on consumer engagement in short videos: an understanding from the perspective of consumer perception

  2025cites this paper
• Building strong employer brands: the role of gamification

  2025cites this paper
• What is beautiful is not all good: a meta-analysis on the effects of physical attractiveness on service outcomes

  2025cites this paper
• Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience

  2025cites this paper
• How does the humorous community climate promote consumer engagement? The mediating role of social capital and the moderating role of heterogeneity

  2025cites this paper
• The effect of logo design elements on city brand knowledge and awareness

  2025cites this paper
• Relationship between advertising and firm value: Evidence from Jordan

  2025cites this paper
• Improving employee-robot collaboration in hospitality: Understanding the zero-sum mindset

  2025cites this paper
• SOCIAL MEDIA MARKETING

  2025cites this paper
• The translation aesthetics of brand names and their effect on bilingual consumers’ engagement with luxury hotels

  2025cites this paper
• Exploring Luxury Brand Engagement In Developing Country: The Role Of Social Media Consumer Involvement

  2024cites this paper
• Pengaruh gamifikasi terhadap kepuasan pelanggan e-commerce: Dampak variabel mediasi motivasi intrinsik dan keterlibatan merek

  2024cites this paper
• Contactless Shopping During Health Crisis: Moderating Impact of Four Attribution-Driven Motives on Brand Equity

  2024influential citation
• Studi Consumer Brand Engagement pada Media Sosial FnB (Food and Beverages) Brand di Indonesia untuk Meningkatkan Brand Loyalty dengan Teori Social Exchange

  2024cites this paper
• Embracing the future of interactive marketing with contactless technology: evidence from tourism businesses

  2024cites this paper
• Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective

  2024cites this paper
• Crafting lasting bonds: unveiling the impact of brand experience on enhancing elderly consumer-based brand equity in the thriving Chinese digital phone market

  2024cites this paper
• Branding in a Budding Industry: The Influence of Visual Cues on Consumer Behavior in the Cannabis Market

  2024cites this paper
• The Mediating Effect of Online Brand Engagement on Customer Experience: An Emerging Market Perspective

  2024cites this paper
• Unveiling current and future trends in customer banking experience research: a bibliometric analysis

  2024cites this paper
• Proactive and Collaborative Strategies to Boost Customer-Brand Engagement and Experience: A Complexity Theory Approach

  2024cites this paper
• Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants

  2024cites this paper
• How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement

  2024cites this paper
• Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace

  2024cites this paper
• How social media marketing activities affect brand loyalty? Mediating role of brand experience

  2024cites this paper
• RETRACTED ARTICLE: Exploring Brand Attachment Dynamics in Live Streaming Platforms: a TikTok Perspective in the Digital Knowledge Economy

  2024cites this paper
• Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context

  2024cites this paper
• Can sharing with others whom consumers Can't see increase their sense of community? An examination of social presence on sharing platforms

  2024cites this paper
• Deciphering Emotional Sensitivity in Social Media: A Paradigm for Brand Equity Enhancement

  2023cites this paper
• Toward a better understanding of key determinants and consequences of masstige consumption

  2023cites this paper
• The Scent of a Brand: The Proustian Phenomenon and Meaning-Making in Fast-Food Branding

  2023cites this paper
• The Effect of Consumer Brand Engagement on Online Brand Experience and Its Consequences on Banking Apps Service

  2023cites this paper
• How affection leads to overall brand equity and brand awareness? The mediating role of activation

  2023cites this paper
• Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities

  2023cites this paper
• Models of brand equity. A systematic and critical review

  2023cites this paper
• Enhancing the Customer Brand Engagement through Brand Authenticity and Marketing Agility Theoretical Analysis, Conceptual Framework and Research Agenda

  2023cites this paper
• Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking

  2023cites this paper
• Effectiveness of engagement initiatives across engagement platforms: A meta-analysis

  2023cites this paper
• How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants

  2023cites this paper
• Customer Engagement, Customer Equity & Intention to Reuse Mobile Service Applications (A Case Study of Dana Application Users)

  2023cites this paper
• Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram

  2023cites this paper
• Brand engagement and community user behaviors in online interest communities: exploring a moderated mediation model

  2023cites this paper
• Social Media Interaction, Brand Engagement, Brand Awareness, and Brand Image of a Traditional Chinese Pastry Shop During the COVID-19 Pandemic

  2023cites this paper
• The central role of consumer–brand engagement in product and service brand contexts

  2023cites this paper
• What an amazing experience! The role of authenticity and engagement in upscale hotels

  2023cites this paper
• Social media richness, brand equity, and business performance: An empirical analysis of food and beverage SMEs

  2023cites this paper
• Mediating Role of Brand Trust and Brand Affection on Relationship between Brand Experience and Brand Loyalty: A Study of the Automobile Users in Pakistan

  2023cites this paper
• How emotions sound. A literature review of music as an emotional tool in tourism marketing

  2023cites this paper
• Toward a new business model of retail industry: The role of brand experience and brand authenticity

  2023cites this paper
• Promoting brand gratitude through unique emotional connection: a qualitative study

  2023cites this paper
• Materialistic Consumers Who Need To Signal Their Status: Examination of Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Social Media

  2023cites this paper
• Branded content experience in social media settings: a consumer culture theory perspective

  2022cites this paper
• A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

  2022cites this paper
• Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students

  2022cites this paper
• Influence of aesthetics attributes of brand Web pages on customer brand engagement

  2022cites this paper
• “Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions

  2022cites this paper
• The Role of Customer Engagement in Mediating the Influence of Brand Experience and Customer Satisfaction on the Customer Loyalty of Full-Service Airline in Indonesia

  2022cites this paper
• The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

  2022cites this paper
• Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement

  2022cites this paper
• Consumer brand engagement: Refined measurement scales for product and service contexts

  2022cites this paper
• How to generate customer and firm benefits through online game product and brand community engagement – online and offline perspectives

  2022cites this paper
• Psychological ownership towards online brand communities driving brand engagement: a visitors’ perspective

  2022cites this paper
• Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´s perspective

  2022cites this paper
• Customers' dining choice using meal ordering apps: insights from China and Indonesia

  2022cites this paper
• Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward

  2022cites this paper
• A Cross-sectional Study of Antecedents and Consequence of Panic Buying Behavior: The Moderating Effect of COVID-19 Rumors

  2022cites this paper
• Extension of Consumer Brand Engagement Framework: Indonesian Smartphone Brands Consumers

  2022cites this paper
• The Effect of Brand Experience on Brand Equity and Visit Intentions in Virtual Alfamind Store

  2022influential citation
• Relationship between Online Experience and Customer Engagement

  2022cites this paper
• The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention

  2022influential citation
• Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)

  2022cites this paper
• Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China

  2022cites this paper
• Brand Engagement In S-commerce: A Study of Malaysia Customers

  2022cites this paper
• When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services

  2021cites this paper
• The Relationship between Customer Brand Engagement and Brand Loyalty for Local Car Brands in Malaysia

  2021cites this paper
• An assessment of customer experience concept

  2021cites this paper
• Enhancing Consumer-Brand Relationships Through Luxury Brand Experiences

  2021cites this paper
• DIMENSIONAL STUDY OF SENSOR MARKET AND ITS INFLUENCE ON BRAND SALIENCE IN RETAIL BRAND

  2021cites this paper
• Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing

  2021cites this paper
• Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty

  2021cites this paper
• The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response: a meta-analytic review

  2021cites this paper
• Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

  2021cites this paper
• Making sense of sensory brand experience: Constructing an integrative framework for future research

  2021cites this paper
• Gamification and customer experience: the mediating role of brand engagement in online grocery retailing

  2021cites this paper
• The effect of sensory brand experience and brand equity on WTP a price premium in Iranian fast food restaurants: Mediating role of eWOM

  2021influential citation
• The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model

  2021cites this paper
• Experience-Dominant Logic: Laying the Groundwork for an Experience-Dominant View of Firm Practices in the Marketplace

  2021cites this paper
• A CONCEPTUAL MODEL FOR PROMOTION ON DIGITAL PLATFORMS

  2021cites this paper
• The Other Customer Online Revenge: A Moderated Mediation Model of Avenger Expertise and Message Trustworthiness

  2021cites this paper
• Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective

  2021cites this paper
• The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

  2021cites this paper