A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance

No abstract is available for this paper.

• Publication year

  2005

• Venue

  Journal of Marketing

• Publication date

  2005-01-01

• Fields of study

  Business

• Identifiers
  DOI 10.1509/jmkg.69.1.95.55510
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Neglected Outcomes of Customer Satisfaction

  2007cited by this paper
• The impact of work force reduction on subsequent performance in major mergers and acquisitions: an exploratory study

  2002cited by this paper
• The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

  2002cited by this paper
• The Effect of Mergers and Acquisitions on the Technological Performance of Companies in a High-tech Environment

  2002cited by this paper
• Keeping your sales force after the merger: merging companies should look to their revenues, not just their costs

  2002cited by this paper
• Switching barriers in consumer markets: an investigation of the financial services industry

  2001cited by this paper
• Buyer–Supplier Relationships and Customer Firm Costs

  2001cited by this paper
• Making mergers and acquisitions work: Strategic and psychological preparation

  2001cited by this paper
• Perceptions of banking services in the wake of bank mergers: an empirical study

  2000cited by this paper
• Path-dependent and path-breaking change: reconfiguring business resources following acquisitions in the U.S. medical sector, 1978–1995

  2000cited by this paper
• Integrating mergers and acquisitions: An international research review

  2000cited by this paper
• A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes

  2000cited by this paper
• Managing the Post-acquisition Integration Process: How the Human Iintegration and Task Integration Processes Interact to Foster Value Creation

  2000cited by this paper
• Integrating Strategic, Organizational, and Human Resource Perspectives on Mergers and Acquisitions: a Case Study of Synergy Realization

  1999cited by this paper
• The long‐term performance of horizontal acquisitions

  1999cited by this paper
• A Conceptual Framework for Analyzing Why Organizations Downsize

  1999cited by this paper
• Seven key practices that improve the chance for expected integration and synergies

  1999cited by this paper
• Redeployment of Brands, Sales Forces, and General Marketing Management Expertise following Horizontal Acquisitions: A Resource-Based View

  1999cited by this paper
• Resource redeployment following horizontal acquisitions in Europe and North America, 1988-1992

  1998cited by this paper
• Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services

  1997cited by this paper
• Asset redeployment, acquisitions and corporate strategy in declining industries

  1997cited by this paper
• Lisrel 8: User's Reference Guide

  1997cited by this paper
• The Behavioral Consequences of Service Quality

  1996cited by this paper
• Inducing Multiline Salespeople to Adopt House Brands

  1995cited by this paper
• Determinants of Competitor Response Time to a New Product Introduction

  1995cited by this paper
• Structural and competitive determinants of a global integration strategy

  1995cited by this paper
• Seeking the Ideal Form: Product Design and Consumer Response:

  1995cited by this paper
• Marketing quality practices

  1995cited by this paper
• Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?

  1995cited by this paper
• Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives

  1994cited by this paper
• Determinants of acquisition integration level: A decision-making perspective.

  1994cited by this paper
• Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

  1993cited by this paper
• Direct estimation of synergy: a new approach to the diversity-performance debate

  1993cited by this paper
• The cornerstones of competitive advantage: A resource‐based view

  1993cited by this paper
• An Analysis of the Market Share-Profitability Relationship

  1993cited by this paper
• Marketing's Contribution to the Strategy Dialogue

  1992cited by this paper
• A National Customer Satisfaction Barometer: The Swedish Experience:

  1992cited by this paper
• A Test of Services Marketing Theory: Consumer Information Acquisition Activities

  1991cited by this paper
• Managing Acquisitions: Creating Value Through Corporate Renewal

  1991cited by this paper
• Organizational fit and acquisition performance: Effects of post-acquisition integration

  1991cited by this paper
• Firm Resources and Sustained Competitive Advantage

  1991cited by this paper
• MERGERS AND ACQUISITIONS AND MANAGERIAL COMMITMENT TO INNOVATION IN M-FORM FIRMS

  1990cited by this paper
• The Effect of a Market Orientation on Business Profitability

  1990cited by this paper
• Organizational factors in post-acquisition performance

  1990cited by this paper
• Changing pattern of acquisition behaviour in takeovers and the consequences for acquisition processes

  1990cited by this paper
• Sources of value creation in acquisitions: An empirical investigation

  1990cited by this paper
• Value creation in acquisitions: A re‐examination of performance issues

  1990cited by this paper
• Organizational integration of mergers and acquisitions : a case survey of realization of synergy potentials

  1989cited by this paper
• The human side of mergers and acquisitions

  1989cited by this paper
• On the evaluation of structural equation models

  1988cited by this paper
• Top management turnover following mergers and acquisitions

  1988cited by this paper
• An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

  1988cited by this paper
• Corporate acquisition strategies and economic performance

  1987cited by this paper
• Strategic Factor Markets: Expectations, Luck, and Business Strategy

  1986cited by this paper
• Types of Synergy and Economic Value: The Impact of Acquisitions on Merging and Rival Firms

  1986cited by this paper
• Problems and Strategies in Services Marketing

  1985cited by this paper
• A Resource-Based View of the Firm

  1984cited by this paper
• Measuring organizational performance in the absence of objective measures: The case of the privately-held firm and conglomerate business unit

  1984cited by this paper
• Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses:

  1983cited by this paper
• Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses

  1983cited by this paper
• An evolutionary theory of economic change

  1983cited by this paper
• An evolutionary theory of economic change

  1982cited by this paper
• Recent Developments in Structural Equation Modeling

  1982cited by this paper
• How Consumer Evaluation Processes Differ between Goods and Services

  1981cited by this paper
• The Product Life Cycle: Analysis and Applications Issues

  1981cited by this paper
• Evaluating structural equation models with unobservable variables and measurement error.

  1981cited by this paper
• Are There “Natural” Market Structures?

  1981cited by this paper
• Toward a Concept of Domesticated Markets

  1979cited by this paper
• Estimating Nonresponse Bias in Mail Surveys

  1977cited by this paper
• Book Review: Dynamic Competitive Strategy and Product Life Cycles

  1975cited by this paper
• Dynamic competitive strategy & product life cycles

  1974cited by this paper
• The Structure of Organizations

  1971cited by this paper
• The Structure of Organizations.

  1971cited by this paper
• The Context of Organization Structures

  1969cited by this paper

• From distance to integration: regulatory institutions, ownership and strategic fit in cross-border technological acquisitions

  2026cites this paper
• Acquirer Strategic Orientations, Integration Decisions, and Performance

  2026cites this paper
• Exploring synergies in business restructuring: A dynamic framework

  2025cites this paper
• Consumer Well‐Being in Food Delivery Services: A Comparison Before and After a Merger Announcement

  2025cites this paper
• Common auditors in mergers and acquisitions: Post‐acquisition financial reporting quality and audit fees

  2025cites this paper
• Organization Capital and International Acquisitions

  2025cites this paper
• Distressed M&A and international strategies: mapping the field through a systematic literature review

  2025cites this paper
• Do FinTech Acquisitions Affect Banks' ESG Performance? Evidence from Global M&As

  2025cites this paper
• Understanding customer’s post-M&A intentions and behaviors: the role of the family business brand and previous reputation of the acquiring firm

  2024cites this paper
• Operating synergy and post-acquisition integration in corporate acquisitions: A resource reconfiguration perspective

  2024cites this paper
• Integration, employee resistance, and acquisition performance

  2024cites this paper
• Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market

  2024cites this paper
• A Typology on Business Model Integration

  2024cites this paper
• Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market

  2024cites this paper
• Gradual commitment and integration: a multilatina cross-border merger and acquisition case

  2024cites this paper
• Transactive Memory Systems and Acquisition Performance: A Strategic Decision Making Process Perspective

  2024cites this paper
• Knowledge sharing and NPD performance for UK cross – border M&A firms: the moderating role of behavior and outcome controls

  2024cites this paper
• Playing Politics: An Upper Echelons Perspective on Political Behaviour During Acquisition Decision Making

  2024cites this paper
• Do takeover premiums hurt post-acquisition performance? – Marketing capabilities matter!

  2024cites this paper
• Is Board Gender Diversity the Key to Understanding the Culture’s Impact on International Merger and Acquisition Success?

  2023cites this paper
• Customer switching behavior among Indonesian Muslims: Evidence from the merger of Indonesia’s State-owned Islamic banks

  2023cites this paper
• Speeds of post-merger integration: The roles of chronos and kairos in M&As

  2023cites this paper
• The effect of customer asset strategies on acquisition performance in business-to-government markets

  2023cites this paper
• Corporate social responsibility reporting and investment: Evidence from mergers and acquisitions

  2023cites this paper
• Cross-border mergers and acquisitions in the context of economic-behavioral phenomena

  2023cites this paper
• What drives integration teams to achieve high integration process performance in absorption acquisitions? A configurational analysis

  2023cites this paper
• Acquisition as a mode for servitisation: servitisation integration and consequences

  2023cites this paper
• Benefitting from Acquisition Experience During Integration: The Moderating Effect of Strategic M&A Intent

  2023cites this paper
• Strategic intent constellations in market expansion of a Chinese firm: the case of Dalian Wanda

  2022cites this paper
• Do mergers and acquisitions disrupt marketing capabilities?

  2022cites this paper
• When degree of integration mediates level of acquired ownership and post-acquisition innovation performance: evidence from cross-border technological acquisitions

  2022cites this paper
• Synergy Evaluation in Mergers and Acquisitions – An Attention‐Based‐View

  2022cites this paper
• Financial Performance of Firms Pre- and Post-M&A: A Study of Selected Indian Acquirers

  2022cites this paper
• Experiential learning, M&A performance, and post-acquisition integration strategy: A meta-analysis

  2022cites this paper
• Banking sector reforms and customer switching intentions: evidence from the Ghanaian banking industry

  2022cites this paper
• Making the unlikely marriage work: The integration process of Chinese strategic asset-seeking acquisitions

  2022cites this paper
• The influence of cultural tightness-looseness on cross-border acquisition performance

  2022cites this paper
• High-tech acquisitions: How acquisition pace, venture maturity, and founder retention influence firm innovation

  2022cites this paper
• PRESENTED AT THE 2021 ICSB WORLD CONGRESS What happens after a sellout: The effect of founder involvement and operational independence on post-acquisition customer support

  2022cites this paper
• Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services

  2022cites this paper
• The “indie” premium: how independent firms create product value across cultures

  2022cites this paper
• Contextualizing deliberate learning from acquisitions: The role of organizational and target contexts

  2022cites this paper
• When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account

  2022cites this paper
• Mergers and acquisitions success: examining customer loyalty

  2022cites this paper
• Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction

  2021cites this paper
• Impact of behaviour factors on acquisition performance: mediating role of speed of post-acquisition change

  2021cites this paper
• Customer knowledge sharing in cross-border mergers and acquisitions: The role of customer motivation and promise management

  2021cites this paper
• Investigating employee and organizational performance in a cross‐border acquisition—A case of withdrawal behavior

  2021cites this paper
• Payment choice of M&As: Financial crisis and social innovation

  2021cites this paper
• Marketing Strategy in Creating the Competitiveness of Ngudi Waluyo University (Perspective strategic management michael porter’s)

  2021cites this paper
• Strategic agility, internationalisation speed and international success — The role of coordination mechanisms and growth modes

  2021cites this paper
• Postacquisition asset redeployment and marketing adaptation: a consumer perspective

  2021cites this paper
• Cross-border mergers and acquisitions: Impact on marketing capability and firm performance

  2021influential citation
• Exploring and extending the synergy concept – a study of three acquisitions

  2021cites this paper
• ScholarWorks ScholarWorks

  2021cites this paper
• Conflicts, trust toward the acquirer from emerging economies and post-acquisition cooperation intention

  2021cites this paper
• Level and speed of acquisition integration and their effects on technological performance

  2021cites this paper
• Barriers to service recovery in B2B markets: a TISM approach in the context of IT-based services

  2021cites this paper
• Enterprise Strategy Rhythm and Competitive Advantages: A Theoretical Framework

  2021cites this paper
• A Customer-based Perspective in Mergers and Acquisitions

  2021cites this paper
• Navigating challenging contexts: Costs and benefits of codified acquisition experience

  2021cites this paper
• Understanding knowledge transfer in M&As: An integration of resource orchestration and social capital theories and evidence from UK acquiring firms

  2021cites this paper
• Retaliation Effectiveness and Acquisition Performance: The Influence of Managerial Decisions and Industry Context

  2021cites this paper
• What drives acquirers’ myopic marketing management?

  2021cites this paper
• Stock market reactions to store-in-store agreements

  2020cites this paper
• Formulierung, Bewertung und Auswahl von Marketingstrategien

  2020cites this paper
• What Matters for Organizing M&As Successfully?

  2020cites this paper
• Country Brand Equity: The Decision Making of Corporate Brand Architecture in Cross-Border Mergers and Acquisitions

  2020influential citation
• New firm formation in the wake of mergers and acquisitions: An exploration of push and pull factors

  2020cites this paper
• The impact of industry-wide and target market environmental hostility on entrepreneurial leadership in mergers and acquisitions

  2020cites this paper
• What Does it Take to Successfully Implement a Hybrid Offering Strategy? A Contingency Perspective

  2020cites this paper
• Human integration following M&A: Synthesizing different M&A research streams

  2020cites this paper
• Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media

  2020cites this paper
• Propositions and Future Directions of Marketers’ Relationship Effectiveness in Mergers and Acquisitions Integration

  2020influential citation
• Shifting back and forth: How does the temporal cycling between exploratory and exploitative R&D influence firm performance?

  2020cites this paper
• Size effect and merger dominance in salesforce integration

  2020cites this paper
• New firm formation in the wake of mergers and acquisitions: An exploration of push and pull factors

  2020cites this paper
• Integration Strategy of Marketing and Supply Chain PT Semen Indonesia (Persero) Tbk. Holding Company

  2020cites this paper
• Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry

  2020cites this paper
• Trends and Regional Patterns of Cross-Border Mergers and Acquisitions:A Case of Malaysian and Indonesian Acquirers

  2020cites this paper
• Making more of alliance portfolios: The role of alliance portfolio coordination

  2020cites this paper
• Integration Management

  2020cites this paper
• Case Study on Factors and Conditions Leading to Success in the Merger and Acquisition of Two Major Steel Manufacturing Companies in India

  2020cites this paper
• University Mergers

  2020cites this paper
• MULTI-CHANNEL CONSUMER PERCEPTIONS1

  2019cites this paper
• Branding a Merger: Implications for Merger Valuation and Future Performance

  2019cites this paper
• Editorial: Rechts- und wirtschaftswissenschaftliche Analyse von Mergers & Acquisitions

  2019cites this paper
• FACTORS FOR IMPROVING AND MODERATING A SUCCESSFUL SUPPLY CHAIN

  2019cites this paper
• It's about our values: How founder's stories influence brand authenticity

  2019cites this paper
• Mirror or no mirror? Architectural design of cross-border integration of Chinese multinational enterprises

  2019cites this paper
• A CASE STUDY EXPLORING THE MOST IMPORTANT FACTORS IN FIRM REBRANDING

  2019cites this paper
• From dusk till dawn: Attracting suppliers for resource mobilization during bankruptcy

  2019cites this paper
• "Hello Jumbo!" The Spatio-Temporal Rollout and Traffic to a New Grocery Chain After Acquisition

  2019cites this paper
• Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions: How Marketing Fit Moderates the Relationships on Intermediate Goals

  2019influential citation
• Cause-related marketing for successful cross-border post-acquisition performance

  2019cites this paper
• The effect of mergers and acquisitions on customer–company relationships

  2019cites this paper
• Consumers’ reactions to cross-border acquisitions

  2019cites this paper
• A MATCH MADE IN HEAVEN: THE INFLUENCE OF CROSS-COUNTRY DIFFERENCES IN CULTURAL TIGHTNESS-LOOSENESS ON CROSS-BORDER ACQUISITION PERFORMANCE

  2019cites this paper
• Strategic Orientations, Acquisitive Growth, and Continuous Adaptation

  2019cites this paper
• Organisational Resilience in Acquisition Integration—Organisational Antecedents and Contingency Effects of Flexibility and Redundancy

  2019cites this paper