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A note on modeling consumer reactions to a crisis: The case of the mad cow disease
J. Pennings,B. Wansink,M. Meulenberg
Published 2002 in International Journal of Research in Marketing
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- Publication year
2002
- Venue
International Journal of Research in Marketing
- Publication date
2002-03-01
- Fields of study
Business, Economics, Environmental Science
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Semantic Scholar
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