Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”

No abstract is available for this paper.

• Publication year

  2012

• Venue

  Journal of Consumer Psychology

• Publication date

  2012-04-01

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1016/J.JCPS.2011.11.012
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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