Market orientation versus innovative culture: two routes to superior brand performance | NOVA. The University of Newcastle's Digital Repository

No abstract is available for this paper.

• Publication year

  2007

• Venue

  Unknown venue

• Publication date

  2007-07-31

• Fields of study

  Business, Engineering

• Identifiers
  DOI 10.1108/03090560710752438
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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