The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

No abstract is available for this paper.

• Publication year

  2001

• Venue

  Journal of Marketing

• Publication date

  2001-04-01

• Fields of study

  Business, Economics

• Identifiers
  DOI 10.1509/jmkg.65.2.81.18255
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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