The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint

No abstract is available for this paper.

• Publication year

  2012

• Venue

  International Journal of Market Research

• Publication date

  2012-09-01

• Fields of study

  Sociology, Business

• Identifiers
  DOI 10.2501/IJMR-54-5-659-687
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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