We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?

No abstract is available for this paper.

• Publication year

  2024

• Venue

  Journal of business research

• Publication date

  2024-02-01

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1016/j.jbusres.2023.114425
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement

  2022cited by this paper
• Revisiting the consumer brand engagement concept

  2021cited by this paper
• Competitive location-based and trajectory-based mobile targeting

  2021cited by this paper
• The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk

  2021cited by this paper
• Behaviorally targeted location-based mobile marketing

  2021cited by this paper
• How may I help you? Driving brand engagement through the warmth of an initial chatbot message

  2021cited by this paper
• Antecedents of consumer-brand identification in terms of belonging brands

  2021cited by this paper
• Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance

  2021cited by this paper
• How location-based messages influence customers' store visit attitudes: an integrative model of message value

  2021cited by this paper
• An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects

  2021cited by this paper
• Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

  2021cited by this paper
• Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

  2020cited by this paper
• Does gamification affect brand engagement and equity? A study in online brand communities

  2020cited by this paper
• Customer engagement, customer equity and repurchase intention in mobile apps

  2020cited by this paper
• How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism

  2020cited by this paper
• The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands

  2020cited by this paper
• How location-based advertising elicits in-store purchase

  2019cited by this paper
• Consumer psychological motivations to customer brand engagement: a case of brand community

  2019cited by this paper
• Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture

  2019cited by this paper
• Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands

  2019cited by this paper
• Need for Uniqueness Determines Reactions to Web-Based Personalized Advertising

  2019cited by this paper
• Social media influencers

  2019cited by this paper
• Personalized mobile marketing strategies

  2019cited by this paper
• Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

  2018cited by this paper
• Faith-filled brands: The interplay of religious branding and brand engagement in the self-concept

  2018cited by this paper
• “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

  2018cited by this paper
• Partial, conditional, and moderated moderated mediation: Quantification, inference, and interpretation

  2018cited by this paper
• Customer engagement behaviors: The role of service convenience, fairness and quality

  2018cited by this paper
• On the relationship between consumer-brand identification, brand community, and brand loyalty

  2018cited by this paper
• Increasing consumers’ intention to use location-based advertising

  2018cited by this paper
• Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice

  2017cited by this paper
• How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

  2017cited by this paper
• Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

  2017cited by this paper
• Serious games and the gamification of tourism

  2017cited by this paper
• Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value

  2017cited by this paper
• Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

  2017cited by this paper
• Enhancing Customer Engagement Through Consciousness

  2017cited by this paper
• Antecedents of consumer brand engagement and brand loyalty

  2016cited by this paper
• Investigating the Effects of Location-Based Advertising in the Supermarket: Does Goal Congruence Trump Location Congruence?

  2016cited by this paper
• Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

  2016cited by this paper
• Customer engagement: the construct, antecedents, and consequences

  2016cited by this paper
• Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

  2016cited by this paper
• A consumer-perceived consumer-based brand equity scale

  2016cited by this paper
• Brand marketing, big data and social innovation as future research directions for engagement

  2016cited by this paper
• Antecedents and consequences of self-congruity

  2015cited by this paper
• Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network

  2015cited by this paper
• Advertising Effectiveness : The Interplay of What , When , and Where

  2015cited by this paper
• Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

  2015cited by this paper
• Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness

  2015cited by this paper
• A higher-order model of consumer brand engagement and its impact on loyalty intentions

  2015cited by this paper
• Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

  2015cited by this paper
• The effects of location-based-services on consumer purchase intention at point of purchase

  2015cited by this paper
• Editorial-Measuring the impact of personalization and recommendation on user behaviour

  2015cited by this paper
• An investigation into gamification as a customer engagement experience environment

  2015cited by this paper
• Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance

  2015cited by this paper
• Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

  2014cited by this paper
• The Role of Customer Engagement Behavior in Value Co-Creation

  2014cited by this paper
• Customer Engagement With Tourism Brands

  2014cited by this paper
• A Generalized Multidimensional Scale for Measuring Customer Engagement

  2014cited by this paper
• Mobile Targeting

  2014cited by this paper
• Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

  2014cited by this paper
• Gamification in Consumer Marketing - Future or Fallacy?

  2014cited by this paper
• The influence of customer brand identification on hotel brand evaluation and loyalty development

  2013cited by this paper
• Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals

  2013cited by this paper
• Exploring the dynamics of antecedents to consumer–brand identification with a new brand

  2013cited by this paper
• The role of consumer–brand identification in building brand relationships

  2013cited by this paper
• The role of brand love in consumer‐brand relationships

  2013cited by this paper
• Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance

  2013cited by this paper
• The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint

  2012cited by this paper
• Drivers of consumer–brand identification

  2012cited by this paper
• Stay Away From Me

  2012cited by this paper
• Customer Engagement: Exploring Customer Relationships Beyond Purchase

  2012cited by this paper
• Customer Engagement

  2011cited by this paper
• PLS-SEM: Indeed a Silver Bullet

  2011cited by this paper
• Innovations in Shopper Marketing: Current Insights and Future Research Issues

  2011cited by this paper
• The Impact of Geographic Proximity on What to Buy, How to Buy, and Where to Buy: Evidence from High-Tech Durable Goods Market

  2011cited by this paper
• Demystifying customer brand engagement: Exploring the loyalty nexus

  2011cited by this paper
• Customer Engagement Behavior: Theoretical Foundations and Research Directions

  2010cited by this paper
• Construal-level theory of psychological distance.

  2010cited by this paper
• Factors influencing attitudes towards mobile location-based advertising

  2010cited by this paper
• The Online Advertising Industry: Economics, Evolution, and Privacy

  2009cited by this paper
• An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

  2009cited by this paper
• The Process of Customer Engagement: A Conceptual Framework

  2009cited by this paper
• Engaging the Consumer 1 Engaging the Consumer : The Science and Art of the Value Creation Process

  2009cited by this paper
• Service-dominant logic: continuing the evolution

  2008cited by this paper
• Investigating antecedents and consequences of brand identification

  2008cited by this paper
• Where Consumers Diverge from Others: Identity Signaling and Product Domains

  2007cited by this paper
• Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

  2007cited by this paper
• What is personalization? A conceptual framework

  2007cited by this paper
• Environmental influences in corporate brand identification and outcomes

  2006cited by this paper
• Investigating the relationship between product involvement and consumer decision‐making styles

  2006cited by this paper
• Antecedents and purchase consequences of customer participation in small group brand communities

  2006cited by this paper
• Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes

  2006cited by this paper
• Antecedents and consequences of customer-company identification: expanding the role of relationship marketing.

  2005cited by this paper
• The Social Influence of Brand Community: Evidence from European Car Clubs

  2005cited by this paper
• THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

  2005cited by this paper
• Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context

  2005cited by this paper
• Diffusion and success factors of mobile marketing

  2005cited by this paper
• Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

  2004cited by this paper
• Mobility and Markets: Emerging Outlines of M-commerce

  2004cited by this paper

• Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services

  2025cites this paper
• Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention

  2025cites this paper
• How does the humorous community climate promote consumer engagement? The mediating role of social capital and the moderating role of heterogeneity

  2025cites this paper
• 스포츠 산업에서의 개인화 마케팅 적용을 위한 탐색적 연구: 체계적 문헌고찰을 통한 국외 연구 동향 분석

  2025cites this paper
• The effects of utilitarian benefit and privacy concern on users' emotional states of using mobile location-based advertisement

  2025cites this paper
• Effect of location-based advertising filtering mechanism in smart service

  2025cites this paper
• Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism

  2024cites this paper
• Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?

  2024cites this paper
• The meaning of Ancol's new logo: semiotic analysis of Charles Sanders Peirce

  2024cites this paper
• Are you a loyal diner? Enhancing post-consumption behaviors in full-service settings through personalization, friendliness and motivation

  2024cites this paper