Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

No abstract is available for this paper.

• Publication year

  2017

• Venue

  Journal of Brand Management

• Publication date

  2017-02-28

• Fields of study

  Business

• Identifiers
  DOI 10.1057/S41262-017-0033-9
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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