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The Effects of Sport Involvement, Sponsor Awareness and Corporate Image on Intention to Purchase Sponsors' Products
Y. Ko,Kyoung-Tai Kim,Cathryn L. Claussen,Tae Hee Kim
Published 2008 in International Journal of Sports Marketing & Sponsorship
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- Publication year
2008
- Venue
International Journal of Sports Marketing & Sponsorship
- Publication date
Unknown publication date
- Fields of study
Business
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