Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

No abstract is available for this paper.

• Publication year

  2002

• Venue

  Journal of Marketing

• Publication date

  2002-10-01

• Fields of study

  Business, Economics

• Identifiers
  DOI 10.1509/jmkg.66.4.7.18515
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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