Combining the methods of neuroscience and economics generates powerful tools for studying the brain processes behind human social interaction. We argue that hedonic interpretations of theories of social preferences provide a useful framework that generates interesting predictions and helps interpret brain activations involved in altruistic, fair and trusting behaviors. These behaviors are consistently associated with activation in reward-related brain areas, such as the striatum, and with prefrontal activity implicated in cognitive control, the processing of emotions, and integration of benefits and costs, consistent with resolution of a conflict between self-interest and other-regarding motives.
Social neuroeconomics: the neural circuitry of social preferences.
Published 2007 in Trends in Cognitive Sciences
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PUBLICATION RECORD
- Publication year
2007
- Venue
Trends in Cognitive Sciences
- Publication date
2007-10-01
- Fields of study
Medicine, Economics, Psychology
- Identifiers
- External record
- Source metadata
Semantic Scholar, PubMed
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