Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli.

No abstract is available for this paper.

• Publication year

  2014

• Venue

  Journal of Neuroscience, Psychology, and Economics

• Publication date

  2014-03-01

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1037/NPE0000012
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Opening the Black Box

  2016cited by this paper
• Measurable Emotions: How Television Ads Really Work Patterns of Reactions to Commercials Can Demonstrate Advertising Effectiveness

  2015cited by this paper
• Make a face! Implicit and explicit measurement of facial expressions elicited by orange juices using face reading technology.

  2014cited by this paper
• Coherence between Emotion and Facial Expression: Evidence from Laboratory Experiments

  2013cited by this paper
• Behavioural and physiological responses to two food odours

  2012cited by this paper
• Effects of Perceptual Uncertainty on Arousal and Preference Across Different Visual Domains

  2012cited by this paper
• Autonomic nervous system responses on and facial expressions to the sight, smell, and taste of liked and disliked foods

  2012cited by this paper
• The effect of emotional feedback on behavioral intention to use computer based assessment

  2012cited by this paper
• Emotion-Induced Engagement in Internet Video Advertisements

  2012cited by this paper
• Opening the « black box » of electrodermal activity in consumer neuroscience research

  2012cited by this paper
• Measuring instant emotions based on facial expressions during computer-based assessment

  2011cited by this paper
• How humor in advertising works: A meta-analytic test of alternative models

  2011cited by this paper
• Regional Brain Activation With Advertising Images

  2011cited by this paper
• What is Meant by Calling Emotions Basic

  2011cited by this paper
• Designing Emotions

  2011influential reference
• Measurable Emotions: How Television Ads Really Work

  2010cited by this paper
• Reduced prefrontal and temporal processing and recall of high "sensation value" ads

  2009cited by this paper
• Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures

  2009cited by this paper
• The Psychophysiological Perspective on the Social Mind

  2007cited by this paper
• Handbook of Emotion Regulation

  2007cited by this paper
• Handbook of emotion regulation

  2007cited by this paper
• Emotion regulation: Conceptual foundations

  2007cited by this paper
• The FaceReader: Online facial expression recognition

  2006cited by this paper
• How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising

  2006influential reference
• A Model Based Method for Automatic Facial Expression Recognition

  2005cited by this paper
• Contributions of Psychophysiology to Media Research: Review and Recommendations

  2004cited by this paper
• Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

  2004cited by this paper
• Individual differences in two emotion regulation processes: implications for affect, relationships, and well-being.

  2003cited by this paper
• The Power of Affect: Predicting Intention

  2002cited by this paper
• The Impact of Verbal Anchoring on Consumer Response to Image Ads

  2000influential reference
• Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

  2000cited by this paper
• Opening the Black Box: Using Process Evaluation Measures to Assess Implementation and Theory Building

  1999cited by this paper
• Consumers' processing of persuasive advertisements: An integrative framework of persuasion theories

  1999cited by this paper
• Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments

  1997cited by this paper
• The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity

  1995cited by this paper
• Looking at pictures: affective, facial, visceral, and behavioral reactions.

  1993cited by this paper
• Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis

  1992cited by this paper
• Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time

  1991cited by this paper
• A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising

  1991cited by this paper
• Humor in Advertising: The Moderating Role of Prior Brand Evaluation

  1990cited by this paper
• Facial expressions and the regulation of emotions.

  1990cited by this paper
• Affective judgment and psychophysiological response: Dimensional covariation in the evaluation of pictorial stimuli.

  1989cited by this paper
• Measuring Emotional Response

  1986cited by this paper
• The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior

  1986cited by this paper
• Children's spontaneous control of facial expression.

  1986cited by this paper
• EMFACS-7: Emotional Facial Action Coding System

  1983cited by this paper
• Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

  1981cited by this paper
• Social desirability response bias in self-report choice situations.

  1981cited by this paper
• Facial action coding system: a technique for the measurement of facial movement

  1978cited by this paper
• Facial Action Coding System: Manual

  1978cited by this paper
• Self-focused attention and self-report validity.

  1977cited by this paper
• Universals and cultural differences in facial expressions of emotion.

  1972influential reference

• Face reading technology: improving preference prediction from self-reports using micro-expressions

  2026cites this paper
• Facial mimicry predicts preference

  2025influential citation
• The face of leadership: inferences, impressions, and behavioral consequences

  2025cites this paper
• Childhood maltreatment influences parental mimicry of children's emotional facial expressions.

  2025cites this paper
• Neuromarketing and Health Marketing Synergies: A Protection Motivation Theory Approach to Breast Cancer Screening Advertising

  2025cites this paper
• Similar Facial Expression Responses to Advertising Observed Across the Globe: Evidence for Universal Facial Expressions in Response to Advertising

  2025cites this paper
• The Audiovisual Assessment of Monocultural Vegetation Based on Facial Expressions

  2025cites this paper
• Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations?

  2025cites this paper
• Unveiling emotional reaction and satisfaction in e-learning with face tracking

  2025cites this paper
• Effect of Cause-Related Marketing and Brand on Consumer Purchase Intention: Mediating Role of Emotions

  2025cites this paper
• Understanding travel influencers’ video on instagram: A transfer learning approach

  2025cites this paper
• The Mediating Effect of Green Competencies on Ecological Behavior: Analyzing Functional Elements of Green Advertising

  2025cites this paper
• Dopamine, the master reward neurotransmitter: Research propositions for advancing consumer neuroscience and neuromarketing research

  2025cites this paper
• Can the image of food mislead the brain? Neurogastronomy research with EEG and emotion recognition

  2025cites this paper
• Moderation Effect of Emotional Expressivity on the Associations Between Schizotypal Traits, Autistic Traits and Social Pleasure

  2025cites this paper
• Gender impact on consumer perception of packaging colour based on neuromarketing algorithms

  2024cites this paper
• Exploring application of neuromarketing in advertising effectiveness: a bibliometric and TCCM-based approach

  2024cites this paper
• Intelligent systems and consumer neuroscience in the age of computational advertising

  2024cites this paper
• When faces don’t lie

  2024cites this paper
• Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising

  2024cites this paper
• Avatars improve the quality of online learning: The role of attention and positive emotions

  2024cites this paper
• Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity

  2024cites this paper
• CNN Learning Strategy for Recognizing Facial Expressions

  2023cites this paper
• Cross-modal study of consumer preferences when choosing sausage products using neuromarketing tools

  2023cites this paper
• Incongruent CEO Facial Expressions and Analyst Forecast Dispersion

  2023cites this paper
• What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques

  2023cites this paper
• I can see how you feel—Methodological considerations and handling of Noldus's FaceReader software for emotion measurement

  2023cites this paper
• Face your fears: direct and indirect measurement of responses to looming threats

  2023influential citation
• When pretesting corporate social responsibility advertising can mislead: feelings vs attitudes

  2023cites this paper
• Understanding Consumer Self-Design Abandonment: A Dynamic Perspective

  2023cites this paper
• Automatic facial coding predicts self-report of emotion, advertisement and brand effects elicited by video commercials

  2023influential citation
• Feature Representation Learning with Adaptive Displacement Generation and Transformer Fusion for Micro-Expression Recognition

  2023cites this paper
• Neuroscientific techniques applied to audiovisual stimuli: cognitive-emotional analysis of Heineken advertisements during COVID-19

  2022cites this paper
• Técnicas neurocientíficas aplicadas a estímulos audiovisuales: análisis cognitivo-emocional de anuncios de Heineken durante la COVID-19

  2022cites this paper
• Monitoring the emotional facial reactions of individuals with antisocial personality disorder during the retrieval of self-defining memories

  2022cites this paper
• Statistical emotion control: Comparing intensity and duration of emotional reactions based on facial expressions

  2022cites this paper
• Comparing, Differentiating, and Applying Affective Facial Coding Techniques for the Assessment of Positive Emotion

  2022cites this paper
• Caught in the Act: Detecting Respondent Deceit and Disinterest in On-Line Surveys. A Case Study Using Facial Expression Analysis

  2022cites this paper
• Facial reactions to emotional films in young children with conduct problems and varying levels of callous‐unemotional traits

  2022cites this paper
• The Role of the Emotional Sequence in the Communication of the Territorial Cheeses: A Neuromarketing Approach

  2022cites this paper
• Face Value: Remote facial expression analysis adds predictive power to perceived effectiveness for selecting anti-tobacco PSAs

  2022influential citation
• The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry

  2022cites this paper
• ¡Pide mi vino!: análisis con eye tracking del etiquetado de botellas de vino en una feria nacional del vino

  2021cites this paper
• Complex Website Tasks Increase the Expression Anger Measured with FaceReader Online

  2021cites this paper
• An Analysis of Subliminal Static Images and Words Using Eye Tracking Techniques

  2021cites this paper
• Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

  2021cites this paper
• Emotional targeting using digital signage systems and facial recognition at the point-of-sale

  2021cites this paper
• Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis

  2021cites this paper
• MERASTC: Micro-Expression Recognition Using Effective Feature Encodings and 2D Convolutional Neural Network

  2021cites this paper
• AIS Transactions on Human-Computer Interaction AIS Transactions on Human-Computer Interaction

  2021cites this paper
• Slapping Cats, Bopping Heads, and Oreo Shakes: Understanding Indicators of Virality in TikTok Short Videos

  2021influential citation
• Neuromarketing: some remarks by an economic experiment on food consumer perception and ethic sustainability

  2021cites this paper
• Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions

  2021cites this paper
• Applying Implicit Association Test Techniques and Facial Expression Analyses in the Comparative Evaluation of Website User Experience

  2021cites this paper
• Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising

  2021cites this paper
• Ethnic outgroup aggression: A pilot study on the importance of emotion regulation, nationalism and susceptibility to persuasion

  2021cites this paper
• Package appearance matter: Facial expression and Galvanic Skin Response analysis approach

  2021cites this paper
• Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study

  2021cites this paper
• Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review

  2020cites this paper
• The Effect of Culture on the Perception of Product Packaging: A Multimethod Cross-Cultural Study

  2020cites this paper
• Cross-cultural impact of (in)genuine, smiling celebrities in online advertising

  2020cites this paper
• Weakly Supervised Local-Global Attention Network for Facial Expression Recognition

  2020cites this paper
• How alluring is the online profile of tour guides?

  2020cites this paper
• The effect of facial expression on emotional contagion and product evaluation in print advertising

  2020cites this paper
• Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions

  2020cites this paper
• Comfortably Numb: Effects of Prolonged Media Coverage

  2020cites this paper
• Opportunities and Challenges for Using Automatic Human Affect Analysis in Consumer Research

  2020cites this paper
• The Facial Action Coding System for Characterization of Human Affective Response to Consumer Product-Based Stimuli: A Systematic Review

  2020cites this paper
• Storytelling, the scale of persuasion and retention: A neuromarketing approach

  2020cites this paper
• The Emotional Effectiveness of Advertisement

  2020cites this paper
• Placing products in humorous scenes: its impact on brand perceptions

  2020cites this paper
• Effects of Farmers’ Facial Expression on Consumers’ Responses in Print Advertising of Local Food: The Moderating Role of Emotional Intelligence

  2020cites this paper
• Impact of perceived experiential advertising on customers' responses: a multi-method approach

  2020cites this paper
• An assemblage of discrimination and social preferences

  2020cites this paper
• Frontal ERP slow waves during memory encoding are associated with affective attitude formation.

  2020cites this paper
• Automatic Analysis of Facilitated Taste-liking

  2020cites this paper
• Sustainability, Green IT Awareness and Online Shopping: An Australian Perspective

  2020cites this paper
• Just a joke? Can sexist comedy harm women’s cognitive performance?

  2020cites this paper
• Medienpädagogik und Werbeforschung

  2020cites this paper
• Re-evaluating the effectivity of advertisements with attention as the new currency

  2020cites this paper
• Short-Video Advertisements and Chinese Purchasing Decisions: Testing a New Model Based on Information Processing Theory

  2020cites this paper
• The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender

  2019cites this paper
• ICIW 2019 Proceedings

  2019cites this paper
• Measurement of Visual Cues and Their Effects on Online Users: An Image Mining Approach

  2019cites this paper
• Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda

  2019cites this paper
• Eating chocolate, smelling perfume or watching video advertisement: Does it make any difference on emotional states measured at home using facial expressions?

  2019cites this paper
• Horizons of Neuromarketing in Consumer Behavior

  2019cites this paper
• The cross-cultural impact of the ingenuine smiling celebrity in online advertising

  2019cites this paper
• Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends

  2019cites this paper
• Arousal and Valence Estimation for Visual Non-Intrusive Stress Monitoring

  2019cites this paper
• The Role of Emotions in Advertising: A Call to Action

  2019cites this paper
• Facial Recognition and Emotion Detection System for Dynamic Advertisement Allocation

  2019influential citation
• Do Facial Expressions Predict Ad Sharing? A Large-Scale Observational Study

  2019cites this paper
• POLITECNICO DI MILANO Management Engineering Department Neurophysiological and behavioral responses and their roles in neuromarketing

  2019cites this paper
• The application of EEG power for the prediction and interpretation of consumer decision-making: A neuromarketing study.

  2019cites this paper
• What can neuroscience offer marketing research?

  2019cites this paper
• The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition

  2019cites this paper
• Relationship between ad elements, recall and likeability in short Youtube ads

  2019influential citation
• The mediating role of event-congruent emotions in narrative persuasion

  2019cites this paper
• Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment

  2019cites this paper