'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations

No abstract is available for this paper.

• Publication year

  2007

• Venue

  Journal of Consumer Research

• Publication date

  2007-05-24

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1086/518539
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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