Brand Extensions of Experiential Goods: Movie Sequel Evaluations

No abstract is available for this paper.

• Publication year

  2006

• Venue

  Journal of Consumer Research

• Publication date

  2006-12-01

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1086/508520
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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