How Far Can a Brand Stretch? Understanding the Role of Self-Construal

No abstract is available for this paper.

• Publication year

  2008

• Venue

  Journal of Marketing Research

• Publication date

  2008-06-01

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1509/jmkr.45.3.337
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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